Fox Pulls In $800M In Super Bowl Ad Revenue

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Jalen Hurts of the Philadelphia Eagles is interviewed by Fox Sports reporter, Erin Andrews, after Philadelphia won Super Bowl LIX Jamie Squire/Getty Images

Fox Corp. says it collected more than $800 million in advertising revenue from its broadcasts and streams of Super Bowl LIX on Fox, Fox Deportes and Tubi.

In Sunday’s game, the Philadelphia Eagles rolled over the two-time defending champion Kansas City Chiefs, 40-22. Despite the one-sided score, the game still managed to set an all-time ratings record for the Super Bowl, with 127.7 million total viewers.

Due to the dominance of the NFL and the scarcity of live, broad-audience showcases for their brand messages, advertisers pushed pricing to a new record, with multiple spots fetching $8 million for 30 seconds. The average cost was $7.5 million. Both were new high marks.

“The clear winners Sunday night were the Eagles, the NFL, and Fox,” Fox CEO Lachlan Murdoch said. “Congratulations to our teams at Fox Sports and Tubi for a record-breaking and historic Super Bowl LIX.”