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With plans to go live on the INX Digital Company platform, Furahaa Group is preparing to introduce its FURA security token to the market.
INX, a regulated trading platform for digital securities and cryptocurrencies will announce the launch of FURA, a security token for Furahaa, a plant-based fast-food chain based in France. The listing, which is scheduled for November 20, 2024, will open at 12 PM GMT+2 and through it, Furahaa’s equity will be available to global investors through INX’s blockchain-based marketplace.
Ever since its formation in 2015 by Arthur Devillers, Furahaa Group has been on an upward trajectory in terms of growth across Europe and the U.S. with its affordable plant-based menu. This is evidenced by its annual revenue of €1.2 million from each of its branches and its franchise Furahaa Express. Known for its dedication to social change and sustainability, Furahaa has a loyal customer base and with the vegan market projected to reach $40.3 billion by 2030, it surely has positioned itself in a strategic place for both retail and institutional investors.

Shy Datika, CEO of INX, expressed his enthusiasm for the partnership by saying, "We're thrilled to welcome Furahaa tokens to our platform. This partnership aligns with our mission to expand the range of real-world assets on-chain, offering investors a unique and regulated alternative to traditional stock markets. Together, we're enabling access to impactful investments that reflect both financial and environmental goals."

Through this listing on INX’s digital asset platform, the FURA tokens will enable fractional ownership of shares which will be representative of Furahaa’s equity. As an ERC-1404 token on the Ethereum blockchain, the platform offers security and regulatory compliance, which will allow the token holders to trade seamlessly and participate in Furahaa’s growth. In addition, liquidity and accessibility will be enhanced since INX’s platform has provisions for crypto funding and trading outside standard market hours.

Arthur Devillers, founder of Furahaa Group echoed Dakika’s sentiments, stating, "Our partnership with INX redefines access to equity in Furahaa Group by providing a pathway that extends beyond traditional markets." He also added, "Furahaa tokens are now accessible to a broader community, solidifying our commitment to sustainable growth and financial inclusion."

The listing of Furahaa’s FURA token is an embodiment of a new era that opens up the accessibility of investments that are driven by their missions. It also highlights the convergence of sustainable business and innovative finance with the help of blockchain technology. Therefore, as Furahaa leverages blockchain technology to offer fractional ownership in the form of tokens, investors put themselves in a position to gain unique opportunities to support a growing plant-based brand in a secure, regulated environment. This partnership with INX underscores both companies’ commitments to inclusivity, sustainability, and financial empowerment, opening doors for investors to align their portfolios with impactful change.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
