7 months ago
34 ARTICLE AD
Zentry's strategic rebranding fosters a new era of integrated gaming experiences.
Web3 gaming guild GuildFi has announced a strategic rebranding after securing $140 million in funding from notable investors including Binance Labs, Coinbase Ventures, Animoca, Pantera Capital, and Hashed.
According to the announcement, the rebranding marks a significant step in Zentry’s mission to create a universal Superlayer that will integrate games across all platforms into a single, cohesive Play Economy.
“Imagine a game of games: one profile, expansive rewards, multiversal IPs and vast gaming activities,” said Jarindr Thitadilaka, founder & CEO of Zentry. “We’re reshaping how gamers are recognized and rewarded by enabling how a player’s gaming activities benefit their real-world self, and their real-world actions to boost their digital self. This will usher in a fundamental shift in the gaming industry where profits will flow from corporations to players.”
The rebranding also introduces a token conversion program, allowing GuildFi token holders to convert to the new Zentry token in a 1-for-10 split, further integrating the community into the Zentry ecosystem. With over $100 million in treasury and partnerships with leading Web3 properties, Zentry is set to become a dominant force in the gaming, entertainment, and lifestyle sectors.
Zentry’s idea is to create a massive multiplayer online RPG in real life. This overlay experience will combine loyalty systems, gamer identities, and cross-world activities, offering a unified community for the world’s three billion gamers.
Moreover, their ecosystem designed for blockchain gaming is aimed at transcending traditional DAOs, offering a story-driven product ecosystem with four core components: a blockchain infrastructure bridging Web2 and Web3 data, consumer apps targeting diverse player demographics, an IP-rich world for deeper engagement, and a substantial treasury for strategic growth and ecosystem incentives.
The information on or accessed through this website is obtained from independent sources we believe to be accurate and reliable, but Decentral Media, Inc. makes no representation or warranty as to the timeliness, completeness, or accuracy of any information on or accessed through this website. Decentral Media, Inc. is not an investment advisor. We do not give personalized investment advice or other financial advice. The information on this website is subject to change without notice. Some or all of the information on this website may become outdated, or it may be or become incomplete or inaccurate. We may, but are not obligated to, update any outdated, incomplete, or inaccurate information.
Crypto Briefing may augment articles with AI-generated content created by Crypto Briefing’s own proprietary AI platform. We use AI as a tool to deliver fast, valuable and actionable information without losing the insight - and oversight - of experienced crypto natives. All AI augmented content is carefully reviewed, including for factural accuracy, by our editors and writers, and always draws from multiple primary and secondary sources when available to create our stories and articles.
You should never make an investment decision on an ICO, IEO, or other investment based on the information on this website, and you should never interpret or otherwise rely on any of the information on this website as investment advice. We strongly recommend that you consult a licensed investment advisor or other qualified financial professional if you are seeking investment advice on an ICO, IEO, or other investment. We do not accept compensation in any form for analyzing or reporting on any ICO, IEO, cryptocurrency, currency, tokenized sales, securities, or commodities.
