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Harry Potter: Wizards Of Baking has cooked up some solid numbers at Warner Bros. Discovery.
The competition series, which Deadline revealed back in May, premiered on November 14 on Food Network and Max. It scored a 0.57 rating in the 25-54 demo and a 0.74 across women in the same bracket, more than doubling the benchmark over the previous six weeks, per Nielsen live+three day data.
The show, which comes from Warner Horizon and theoldschool, is on pace to be Food Network’s highest rated freshman series of the year and helped the network to its highest Thursday night prime rating since 2021.
The company said that the two-hour premiere reached more than 5.2M people across linear, Max and Discovery+.
Harry Potter: Wizards of Baking features a range of cake creations. Shot at Warner Bros. Studios Leavesden, which was where the Harry Potter movies were filmed, the series gives bakers and pastry chefs access to the actual film sets, revisiting locations – including inside The Great Hall at Hogwarts School of Witchcraft and Wizardry, Platform 9¾, Gringotts Wizarding Bank and The Burrow.
It was hosted by James and Oliver Phelps, who played Fred and George Weasley in the movies, and the six-part series also features special guests Warwick Davis (Professor Flitwick), Evanna Lynch (Luna Lovegood) and Bonnie Wright (Ginny Weasley).
Harry Potter: Wizards of Baking is exec produced by Warner Horizon’s Bridgette Theriault and Dan Sacks and theoldschool’s Robin Ashbrook and Yasmin Shackleton.
“Viewers showed up for the confectionary magic of Harry Potter: Wizards of Baking,” said Betsy Ayala, Head of Content, Food, Warner Bros. Discovery. “By tapping into the incredible fandom of Harry Potter and Food Network’s reputation as a holiday programming destination, this brand new, fully immersive competition delivers elevated culinary craftsmanship executed from the breathtaking sets of the fan-favorite saga, just in time to celebrate the holiday season.”
