Heidi Klum and daughter Leni, 20, slammed for posing together in lingerie: ‘This is a bit weird’

Heidi Klum and her daughter Leni Klum are facing backlash for posing together in another lingerie campaign.

The two models wore various sets of underwear while smiling and laughing in photos promoting Intimissimi’s Fall-Winter collection, which the brand posted on Instagram Monday.

Heidi, 51, and Leni, 20, also filmed a video in which they took turns using an old camera to record each other showing off their curves in the lingerie and feeling the fabric on one another’s lace sets.

Heidi Klum and Leni Klum posed for photos together for lingerie brand Intimissimi. Intimissimi The mother-daughter duo smiled and sat together in lingerie sets. Intimissimi

“Lace that flatters, support that empowers – From generation to generation, #intimissimi celebrates every facet of femininity,” Intimissimi captioned the clip.

Leni posted photos from the shoot on her Instagram account as well, writing, “Our new @Intimissimiofficial campaign is OUT NOW! Look at the new collection online and in all Intimissimi stores! Excited to show you more of this perfect collection… Keep an eye out!”

Meanwhile, Heidi raved about having “so much fun” shooting the campaign with her eldest child and also encouraged her followers to check out the new line.

The models also filmed each other in the brand’s clothing. Intimissimi Some social media users took to the comments section to call the campaign with Heidi and Leni, pictured here in January, “strange.” WireImage

Heidi has long had comments disabled on her Instagram posts, but both Leni and Intimissimi received criticism over the snaps on their respective pages.

“Am I the only one thinking this is a bit weird? ..campaign at least doen’t [sic] work for me. Like who dresses up in lingerie with his mom and prances around taking pics? Don’t know… I mean nothing wrong with that buy [sic] it’s like not [something] that makes sense in an ad, when I am looking to buy lingerie and stuff…” one person commented.

“I have to say this advert it’s a bit weird,” someone else added.

Heidi and Leni have previously done lingerie photoshoots with the Italian brand, as seen here. Courtesy of Intimissimi/MEGA The two have collaborated on past holiday and winter campaigns. Courtesy of Intimissimi/MEGA

“This is really weird and inappropriate ….. mother and daughter filming eachother [sic] in lingerie?!!! What is this????” another person asked.

“This is so strange ? What kind of advert is this ???” a user commented.

“Quite strange to do this with your mum,” someone else wrote.

They received mixed comments in response to their past campaigns as well. intimissimiofficial/Instagram Neither Heidi nor Leni, pictured here in May, has addressed the haters. Corbis via Getty Images

However, others came to Heidi’s and Leni’s defense and argued that they were simply showing their close relationship by working together.

“They are just modeling . They are not making out . Mother and daughter modeling for the same brand,” one person wrote.

“BEAUTIFUL and I dont understand the comments who say it is weird to do this with your mom. WHY? Do they eventually see the female body and lingerie as something always s3xual? Or what is the problem? I’m really curious to understand their way of thinking, because to me, this is just a mother & daugther [sic] who are like best friends LOVE IT!” a fan gushed.

However, other people called the shoot “beautiful.” leniklum/Instagram The mother and daughter have always had a close relationship. Getty Images for Luisaviaroma

“There’s nothing weird here, just art,” someone else commented.

Reps for Heidi, Leni and Intimissimi did not immediately return Page Six’s requests for comment.

Heidi and Leni have collaborated with the Italian lingerie company several times over the years, including last October and November for a holiday campaign.