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EXCLUSIVE: ABC was quick to get some of its scripted programming back on air after the holidays, and it appears that audiences have thanked them for it.
The network’s Tuesday drama lineup in back in full force and has put up some strong viewership in the week since, led by the freshman series High Potential. While that came in a close second for ABC’s most-watched program of the night (Will Trent was No. 1) with 5.7M live + same-day viewers, it has now more than doubled to 12.9M viewers after seven days of multi-platform viewing, Disney says.
That is by far the best seven-day performance among the Tuesday dramas, marking High Potential‘s best seven-day audience ever, up 130% over the same-day audience. It now stands as ABC’s best seven-day audience for any drama in more than four years.
The Season 3 premiere of Will Trent served as a nice lead-in with 5.9M viewers tuning in same-day. After seven days of viewing, that’s up to 9.75M, which is the show’s most-watched telecast ever.
According to Disney, the episode has set an audience record on streaming, as did The Rookie‘s Season 7 debut.
Per Disney, The Rookie is up to 9.16M viewers after seven days of multi-platform viewing, which is a 170% increase over its live + same-day audience of 3.4M. While that’s down year-over-year from last season’s premiere, the series seems to be performing better than ever among adults 18-49.
The broadcast season isn’t back in full swing quite yet as shows trickle out after the midseason break, so any programming that hits the airwaves in these first few weeks of the year is sure to benefit from this quieter time as audiences aren’t pulled in all directions for what to watch.
ABC brought back Abbott Elementary and launched Shifting Gears last week as well. The network’s next major primetime premiere is The Bachelor on January 27. Find a full list of TV premiere dates here.
