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2 months ago
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In a clear sign of the times, more competitors have been licensing content to Netflix in the past year or so, including Showtime, which handed Your Honor and Dexter over this summer.
Netflix’s latest edition of What We’re Watching, which pulls back the curtain on viewership for all of its titles every six months, gives an early indication about how those shows have been performing since they landed on the service in June.
The two seasons of Your Honor tallied 16.1M views in just under a month on the service, after arriving on May 31. Season 1 put up 10M of those views, landing it at No. 142 among Netflix’s thousands of titles.
That’s a strong start for the series, performing better in one month than many of the HBO titles that the streamer previously acquired did in six months. This report only encompasses viewership data from January to June, meaning that it’s very likely the series performed quite well into the second half of the year, as it continued to chart on Nielsen’s streaming lists for some time.
Eight seasons of Dexter generated 33.2M views in an even shorter time span. The popular series returned to Netflix on June 19 after a three-and-a-half-year break, just as buzz began to grow for the upcoming prequel series, Dexter: Original Sin as well. Season 1 was responsible for 9.2M views, coming in at No. 159 among all titles on Netflix.
As with Your Honor, Dexter also hit the Nielsen charts in the weeks after, chalking up billions of minutes viewed, which means that this title will likely also hold its own in the second half of the year. As recently as the week of August 19 (which is the most recent Nielsen report, as they are about a month behind), Dexter was still showing up on the acquired titles list.
It’s worth noting that both of these titles had previously been available on Paramount+ — and still are. However, their performance did not ever land them on the Nielsen charts prior to their Netflix debuts.
Speaking of Showtime, Ripley seems to have underperformed for Netflix. The series moved to the streamer last year while it was in the early stages of post-production and, despite scoring a handful of Emmys, it only put up around 9.1M views from its premiere date on April 4 through the end of June. Given how expensive the series was for Netflix, it’s up for debate whether the company got a proper return on investment.
