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CES kicks off January 7. The annual Las Vegas event sets the tone of the year’s consumer electronics and automotive industries. As always, TechCrunch will be there, sniffing stories from the most exciting startups and tech giants.
If you really want a piece of the action without paying for the hotel and flight, many of the events’ biggest keynotes will be streamed. While the show officially runs January 7 to 10, most of the big news drops in the lead up to the show, by way of in-person press events. These are largely set for the January 6 “Press Day.”
Per usual, the events center around some of tech’s biggest names, including Nvidia, Samsung, Toyota, and Sony. The good news for those who prefer to avoid mingling among the 140,000 international attendees is that all the key press conferences and keynotes will be livestreamed, either through the companies’ press pages or CES itself.
Here’s how to tune into the big ones.
AMD
January 6 at 11 a.m. PT/2 p.m. ET
AMD has its work cut out for it at CES 2025. Competitor Nvidia has been sucking the oxygen out of every room it graces, as the chipmaker remains at the forefront of the AI boom. So, how will AMD compete with Nvidia’s reported RTX 5000 announcement?
The company should show off its own next-gen GPU. As part of an ongoing rebrand, the RDNA 4 cards could arrive as either the RX 8000 or RX 9000 series.
Toyota
January 6 at 4 p.m. PT/7 p.m ET
Samsung
January 6 at 5 p.m. PT/8 p.m. ET
Samsung’s CES presser is always an odd duck. The Korean electronics giant generally keeps its powder dry when it comes to consumer electronics. After all, it’s expected to announce its latest flagship handset — the Galaxy S25 — toward the end of January.
CES 2025 is going to continue the company’s tradition of TVs and appliances. There are also odds and ends like consumer robots that will most likely never see the light of day. Samsung has adopted the tagline “AI for All: Everyday, Everywhere” for the presentation, which kicks off on January 6 at 2 p.m. PT/5 p.m. ET.
NVIDIA
January 6 at 6:30 p.m. PT/9:30 p.m. ET
Nvidia will no doubt have the biggest CES 2025. After all, the company has pretty much the biggest everything nowadays. The chip giant is sporting a $3.4+ trillion market cap, due largely to its foundational position in the ongoing AI boom. Companies like OpenAI and Meta have purchased Nvidia processors by the boatload, and that’s unlikely to change in the new year.
Founder and CEO Jensen Huang will help kick off CES 2025 “with his trademark leather jacket and an unwavering vision,” per Nvidia.
Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Juniper.
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