How Travis Kelce plans to coordinate his game-day sneakers to the NFL schedule

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Taylor Swift’s long been famous for working Easter eggs into her outfits — and now her boyfriend, Travis Kelce, is doing the same with his game-day footwear.

Ahead of Sunday’s Week 3 Chiefs vs. Falcons game, the Kansas City tight end changed out of the Fear of God mules he wore on the plane and into a rare pair of Jordan Retro 3 sneakers.

And Kelce, 34, revealed on Wednesday’s episode of his “New Heights” podcast that his friend Harry Clark — the sneakerhead of the group — rallied everyone to coordinate their kicks this NFL season, going chronologically through the Air Jordan brand designs as they match up to the current standings.

“Be on the lookout, man,” Kelce teased of his Week 4 plans, adding that he’s still deciding which Jordan 4 design he’ll wear before facing off against the LA Chargers on Sept. 29.

“Join along, Chiefs Kingdom.”

Brother Jason implored the gang not to “leave him out” and requested a pair from Clark for Week 5, when their schedules align. (Travis suggested the “Raging Bull” Jordan 5s.)

“I’m a fan of the Retros more than anything, and it’s been fun rockin’ ’em for the first three weeks,” the Tru Kolors founder said.

Kelce kicked the season off with a bang, wearing an ombré Lanvin look with classic red-and-white Jordan 1 low-tops on Sept. 5. Getty Images The shoes feature red soles and swooshes. Jay Biggerstaff-Imagn Images His girlfriend, Taylor Swift, wore a very similar pair of Nike Air Force 1s to an Oct. 2023 game. chariah/Instagram Swift was one of many WAGs wearing the Chiefs-colored sneakers. chariah/Instagram

For the season opener against the Baltimore Ravens, Kelce chose a classic white pair of Jordan 1 low-tops featuring red soles and swooshes.

He styled them with an ombré denim jacket-and-pant set from Lanvin, topping things off with a red Homebred trucker hat ($40) designed by BFF Aric Jones.

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His Week 1 sneaks also have a special connection to Swift, who wore her own pair of Nike Air Force 1s in the same white-and-red color scheme to an Oct. 2023 game, coordinating with the rest of the squad in Kelce’s suite.

For the second game of the season on Sept. 15, he rocked Jordan Retro 2s designed by Boston Celtics star Ray Allen. Getty Images Kelce’s Off-White x Nike soccer jersey matched his shoes. Jay Biggerstaff-Imagn Images

Week 2 saw Kelce paying homage to two different leagues. Ahead of the Chiefs’ face-off against the Cincinnati Bengals, he wore an Off-White x Nike soccer jersey with a black-and-green pair of 2008 Air Jordan 2 Retro “Celtics Home” shoes designed by the Boston team’s own Ray Allen.

A pair of the rare kicks recently sold on eBay for more than $3,000.

Clotheshorse Kelce stepped it up even more for Week 3 — his first away game of the season, in Atlanta — whipping out a pair of Air Jordan 3 Retro “Legends of the Summer” sneakers.

The all-red style was part of Justin Timberlake and Jay-Z’s 2013 tour collaboration of the same name. A set of the sought-after sneakers sold at auction for between $15,000 and $18,000 in December.

Arriving in Atlanta on Sept. 21, Travis wore black leather Fear of God mules with his double-breasted Lemaire suit. Kansas City Chiefs/Instagram When he got to the stadium, he switched into a rare pair of all-red Jordan 3s designed by Justin Timberlake and Jay-Z. Chiefs/X

Travis even told Jason that his cropped Lemaire trousers — which he referred to as “floodin'” — served to better show off the suede-and-snakeskin shoes.

“I really don’t care what’s in, what’s not in. I just go out there and I have fun wearing some s—t that I think looks cool,” he said on the podcast. “I wanted to flood because I thought I had some cool shoes on.”

While the Chiefs have a flawless record so far, winning all three of their first games of the season, Kelce has struggled a bit on the field.

He poked fun at the slump on his podcast, declaring, “Man, I wish I played as good as I felt.”

There’s always next week, Travis.

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