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Popular singer, Yemi Alade, has long been a shining star in afrobeats circles, but beyond her music, she has built a reputation as a cultural ambassador, earning her the name ‘Mama Africa’, one who proudly represents Africa on the global stages. At the recent Grammy Awards, on February 2, 2025, she once again proved why she bears that name. Dressed in a red gown with intricate beaded details on her wrist, neck and head, she exuded confidence and elegance, solidifying her reputation as one of Nigeria’s best-dressed artistes.
Indeed, this has become a lifestyle for her all through her career and is one of the first things people notice about her brand. From her iconic hairstyles to her flamboyant yet Afrocentric outfits, and even in her lyrics and performances, she has consistently showcased the richness and her love of African culture.
She has also collaborated with African designers who infuse cultural storytelling into their designs.
Alade’s hairstyles have also become an essential part of her Afrocentric identity. From Fulani braids to bantu knots and intricate cornrows, she doesn’t just wear these styles; she owns them. Even in her everyday looks, she rarely strays from hairstyles that celebrate African heritage.
Beyond her style, Yemi Alade’s music is deeply rooted in African sounds and storytelling. In a recent interview with CNN ahead of the 2025 Grammy Awards, she noted that her breakout hit ‘Johnny’ gained international recognition, including in Paris, France and so, to show her appreciation, she decided to learn the language. She went on to record the song in Portuguese, Swahili and French. Her lyrics, often sung in multiple African languages, further highlight her commitment to the continent. She seamlessly switches between Yoruba, Igbo, Swahili and French, making her music accessible to a diverse audience.
She has graced some of the biggest global stages, including the Global Citizen Festival, AFCON, AFRIMA, among others, all while staying true to her roots. Even when performing for an international audience, she never tones down her “African-ness”. Her dancers, costumes and stage designs are often infused with African symbols and traditional patterns.
She has also used her platform to advocate for African women, youth empowerment, and economic growth. As a United Nations Development Programme ambassador, she has actively spoken about Africa’s development, proving that she is not just an entertainer but a voice for change.
While some artistes adapt their images to fit the Western market, Yemi Alade has done the opposite; she has made the world embrace Africa.
