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Global technology giant IBM has addressed speculation regarding its potential exit from Nigeria, stating that it will transition to an “alternative operating model” in select African countries.
Under this new structure, the American multinational stated that it will no longer directly manage local sales and market operations but will instead rely on MIBB, a subsidiary of the Midis Group, to oversee its business in 36 African countries.
In an exclusive statement sent to The PUNCH on Wednesday, IBM stressed that the transition is part of a broader strategy aimed at enhancing customer experiences and empowering local partners.
The company stated that MIBB would be responsible for marketing and selling IBM products and services across multiple countries in the region.
However, it did not confirm whether Nigeria would be included among these African countries.
Earlier media reports had suggested that IBM had ceased operations in Nigeria, sparking speculation about the company’s long-term presence in the country.
“IBM is partnering with MIBB to launch an alternative operating model in select parts of Africa starting April 1, 2025.
“Through this new model, IBM will operate in certain African countries through MIBB to empower partners to accelerate client innovation with IBM products and services,” the company stated.
MIBB, a subsidiary of the Midis Group, has over 50 years of experience in IT distribution and operates in more than 70 countries, with 170 affiliates across the Middle East, Central and Eastern Europe, and Africa.
IBM highlighted MIBB’s deep knowledge of the African market and its ability to scale operations as key factors in selecting it as a regional partner.
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