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Arzooo, an Indian startup founded by former Flipkart executives that sought to bring “best of e-commerce” to physical stores, has sold its assets in distressed sale to Moksha Group.
The deal follows Arzooo engaging with several startups, including Bengaluru-headquartered Udaan, for potential merger opportunities, according to people familiar with the matter.
The startup had raised approximately $90 million from investors including SBI Investment, Trifecta, Tony Xu, and Celesta Capital, reaching a peak valuation of $310 million.
