Insanity Becomes Latest London Agency To Hire Digital Boss

EXCLUSIVE: Insanity, the agency that reps Maya Jama and Sophie Ellis-Bextor, has hired a digital boss for its production arm.

Edd Buckley, who has worked as a digital producer on some of the UK’s biggest entertainment shows, took up the newly-created role several weeks back.

Reporting into Insanity Studios production boss Charlotte Mason, Buckley will oversee digital at the three-year-old production arm, which has been expanding of late. The division was initially just making podcasts such as Staying Relevant with Sam Thompson and Pete Wicks, and FFS! My Dad Is Martin Kemp with father and son duo Roman and Martin Kemp, but has recently moved cross-platform with YouTube, Snapchat and live, along with branded and merchandising.

Buckley was most recently freelance working across digital for ITV shows including Love Island and The Voice. He was previously at Fremantle where credits included The X-Factor, Britain’s Got Talent and The Greatest Dancer.

Insanity founder Andy Varley said: “It’s no secret that the line between linear TV and streaming on platforms such as YouTube is thinner than it has ever been before. While both will continue to co-exist and even complement each other, it’s a time of huge opportunity and Insanity has a long history of adapting to the market and delivering for its stakeholders.”

Buckley praised Insanity for “leading the charge in the entertainment industry’s digital evolution.” The agency also reps the likes of Mollie King, Jordan North and Kemp.

There has been plenty of movement within the London agency space of late especially in digital, with both Ditto Management and InterTalent recently hiring digital chiefs.