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Apple’s biggest event of the year has arrived, and with it, the iPhone 16 lineup and a slew of AI-related updates for iOS 18. Apple Intelligence is expected to be the star of the Apple event this year, like it was at WWDC in June, despite the many anticipated hardware reveals like new Apple Watches, AirPods and Macs. Broadcasting live from its headquarters in Cupertino, Apple’s “Glowtime” event kicked off at 10 a.m. PT, and you can still watch the livestream here.
Whether Monday’s reveals end up inspiring or delaying a “supercycle” of customers adopting the new iPhone 16 lineup remains to be seen, but Apple’s focus on AI as a core part of its sales pitch moving forward is clear. We’ll keep this post updated as the Apple event continues, and as reports emerge from the demo rooms and briefings following the event.
