Jennifer Lopez rebrands tour as greatest hits show after canceling dates, struggling to sell tickets

Jennifer Lopez has rebranded her tour amid low ticket sales.Getty Images

Jennifer Lopez is rebranding her tour as a greatest hits show after canceling seven dates and struggling to sell tickets.

The name of the trek has changed from “This Is Me…Now” to “This Is Me…Live | The Greatest Hits,” according to Variety.

“The latest rebrand suggests a pivot from a tour focusing on the new album’s songs to one spanning her discography, a move that may entice listeners who didn’t connect with her latest material,” the outlet reported Tuesday.

The name of the trek has changed from “This Is Me…Now” to “This Is Me…Live | The Greatest Hits.” Los Angeles Times via Getty Images Variety reported that the move “may entice listeners who didn’t connect with her latest material.” WireImage

The “Jenny From the Block” singer, 54, originally announced the tour in February to concur with her “This Is Me…Now” album and accompanying films.

However, Lopez quietly canceled scheduled shows in Nashville, Raleigh, NC, Atlanta, Tampa, Fla., and New Orleans last month.

Additionally, concerts previously up for sale in Cleveland and Houston were removed from Ticketmaster’s website completely.

The “Jenny From the Block” singer announced the tour in February to concur with her album and accompanying films. MediaPunch/Shutterstock However, she quietly canceled seven tour dates.

Ticketmaster blamed the cancellations on “the event organizer” and gave ticketholders information on how to obtain refunds.

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Page Six was told at the time that the concerts could not be rescheduled because of a logistical issue through the promoter.

Not only is Lopez having tour trouble, but she also had issues selling her latest album.

Lope also had trouble selling her new album, which debuted at No. 38 on the Billboard 200. Getty Images The “Selena” star’s project is about her love for Ben Affleck, whom she wed in 2022. @broadimage / SplashNews.com

After its February release, the project, which is her first studio album in over a decade, flopped on the Billboard 200 chart by debuting at No. 38.

The “Selena” star’s record is about her love for her husband, Ben Affleck, whom she first dated in the early aughts before they wed in Las Vegas in July 2022.

In a review, Page Six opined that the “watery” album recycled “uninspired sounds and stories from a quarter-century ago.”