1 hour ago
4 ARTICLE AD
Joey King and Emily in Paris actor Lucien Laviscount are playing a couple in a funny new commercial for e.l.f. Cosmetics! In the new ad, Joey shows a creative way to use the No. 1-selling beauty product, Power Grip Primer. She painted her face to represent her favorite football team, wearing the makeup to meet the parents. “No matter what you are a fan of – fandoms bring people together!” Joey said in a statement. “This campaign, like fandom, is encouraging everyone to express themselves and their individuality. But it’s also reminding us of the things that help us stick together – like a really great primer from e.l.f. or love for the home team!” “Being a part of this campaign has been such a treat,” Lucien added. “While I might not have ever expected to appear in a makeup commercial, I think my first being with e.l.f. is the best part! Doing something unexpected and entertaining, especially with a brand that’s known for disrupting norms, has been a highlight of my sports season.” The new “eyes. lip. face. fandom.” campaign will be featured throughout the rest of the football season! Head inside to watch the commercial… Watch below.
FYI: For the “In-Laws” look, Joey is wearing a Tory Burch shirt and purse, a Helena Magdalena dress, Malone Souliers shoes, Spanx undergarments, Melinda Maria rings, and Saule necklace and earrings. For the “Wedding” look in the extended cut, she’s wearing a Pronovias dress, Self-Portrait earrings, and Melinda Maria rings. Watch the extended cut below!
