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9 months ago
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Lionsgate will open its fourth Las Vegas attraction later this year, the John Wick Experience, in a partnership with immersive entertainment district AREA15.
Filmmaker Chad Stahelski and his team at 87Eleven Entertainment are involved in the overall design of the attraction with Egan Productions which will take up 12K-square feet of space on the AREA15 campus. Guests will step through the doors of the Las Vegas Continental and into the fantastical world of the billion-plus grossing franchise movies, where they will navigate a high stakes adventure as well as visit a themed bar and retail shop open to the general public.
Each group of guests will be tasked with specific missions, playing out in unique ways with characters, mythology and iconography from the Wick universe. The adventures entail rubbing elbows with Continental staff, assassins, crime bosses, or other curious guests like themselves within the relative safety of the Continental.
The John Wick Experience follows other Lionsgate attractions such as the Saw and Blair Witch escape rooms as well as a Hunger Games exhibition. Egan Productions worked with Lionsgate on the official Saw Escape, which opened in 2018 and has been named Best Escape Room by USA Today, and Escape Blair Witch.
“It’s always gratifying to see people embrace your story and characters, whether on the big screen or with a fully immersive experience like this one,” said Stahelski. “The teams at Lionsgate, AREA15 and Egan really dive into this world, and I’m excited that fans will experience it live in Vegas.”
“One of the things I love about the John Wick franchise is the idea that there’s a whole world of alliances and vengeance hiding in plain sight – all converging within the worldwide locations of the Continental. This experience draws fans into that world like never before, and AREA15 is an ideal place for fans to live out the fantasy, action and danger portrayed in the films,” said Jenefer Brown, EVP & Head of Global Products and Experiences at Lionsgate.
“We are enormously proud Lionsgate selected AREA15 for the John Wick Experience, which elevates our growing roster of premier experiences yet again,” said Winston Fisher, CEO, AREA15. “Now, we look forward to welcoming even more visitors and fans of the franchise. After all, you never know who you’re going to meet in Las Vegas and, with this addition, it will be even more mysterious, intriguing and mind-blowing.”
“My entire team is thrilled to be working alongside Lionsgate to introduce yet another exciting attraction here in the entertainment capital of the world,” said Jason Egan. “Combining our talents with the creative genius of the films and a world-class venue like AREA15 will make the John Wick Experience a can’t miss destination for fans.”
Lionsgate recently announced a deal with Stahelski to assume creative oversight of the John Wick franchise across all multimedia platforms. In addition to the four hit films, the John Wick universe includes the television series The Continental: From the World of John Wick, one of Peacock’s biggest original launches of 2023, and the upcoming spinoff film Ballerina, starring Ana de Armas.
