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Jumia Nigeria has kicked off its annual Black Friday campaign with a focus on alleviating the financial strain on Nigerian consumers.
The platform said in a statement on Monday that the campaign which will run from November 1 to November 30, has been themed, ‘No too calculate’ signaling its commitment to making shopping straightforward and affordable amid challenging economic times.
Supported by Xiaomi as the platinum partner, alongside other notable brands like Oraimo, Nivea, Infinix, Tecno, and LG, the campaign offers consumers access to substantial discounts across a variety of product categories.
The Chief Executive Officer of Jumia Nigeria, Sunil Natraj, stated, “We are excited to launch another Jumia Black Friday. For us, this campaign is about making e-commerce more accessible to consumers in Nigeria.”
Natraj added that the company recognises the current economic situation and has worked closely with its partners to offer the best possible deals to consumers during this period.
“Additionally, our expanding network of pickup stations ensures that even more consumers, regardless of their location, can benefit from the convenience of online shopping. As we grow, our focus remains on creating real value for both our consumers and sellers through our extensive ecosystem,” he stated.
The Country Manager of Xiaomi Nigeria, Xingyu Yang, said, “At Xiaomi, we believe that everyone deserves access to the latest cutting-edge technology. Jumia Black Friday is the perfect opportunity for consumers to experience our innovative products at unbeatable prices.”
Yang explained that the Black Friday deals reflect the company’s commitment to making advanced, high-quality technology accessible to all.
“Whether you’re upgrading your smartphone or enhancing your smart home, Xiaomi offers products that are not only powerful but also beautifully designed, helping you stay connected in smarter, more efficient ways,” Yang explained.
The Black Friday campaign serves as a powerful platform for international and local brands as well as SMEs to expand their reach and boost sales. Furthermore, with Jumia’s extensive logistics network, which partners with hundreds of local logistics service providers, delivery to all corners of Nigeria, including smaller towns and rural areas, is guaranteed.
