.png)
3 hours ago
1 ARTICLE AD
A Jurassic World immersive attraction will open in Bangkok in the second quarter of this year, marking the franchise’s first stand-alone immersive attraction in Southeast Asia.
Costing 1.2 billion Thai baht (approximately $35.7 million), the Jurassic World facility is a collaboration between NBCUniversal’s parks and attractions division Universal Destinations & Experiences, Thailand‘s Asset World Corp (AWC) and Singapore-headquartered immersive experiences firm Neon.
Inspired by the Hollywood movie Jurassic World, the project is named “Jurassic World: The Experience.”
“Jurassic World: The Experience” will span 4,000 square metres (around one acre), set to be located in Asiatique The Riverfront, an open-air mall on the banks of the Chao Phraya River.
The project will feature animatronic dinosaurs as well as iconic settings from the well-known film franchise.
Elsewhere in Southeast Asia, a Jurassic Park ride exists within Singapore’s Universal Studios theme park.
“The company wants to develop this tourist attraction into a new landmark for Bangkok and Thailand,” said Narit Therdsteerasukdi, secretary-general of Thailand’s Board of Investment.
Therdsteerasukdi added: “The tourism sector is an important driver of the Thai economy and generates considerable revenue for the country. Last year alone, more than 35 million international tourists visited Thailand, contributing to revenues of over 1.67 trillion baht (approximately $49 billion).
“To strengthen Thailand’s position as a regional tourism hub, we need to further develop tourism infrastructure, including training skilled workers, improving service quality, digital infrastructure, major international events, natural attractions and new man-made attractions that will further enhance the country’s appeal.”
