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Longtime Lifetime PR executive Kannie Yu LaPack is expanding her oversight with a promotion to EVP, Publicity, Public Affairs and Social Media, for Lifetime, LMN and A+E Studios.
In her previous role as SVP, Publicity, Public Affairs and Social Media for Lifetime and LMN, she has been leading the networks’ bicoastal team in all consumer and trade publicity, awards, public affairs initiatives, and social media. She will now do the same for another division of A+E Networks, A+E Studios, producer of Netflix’s hit series The Lincoln Lawyer.
“Kannie is a thoughtful and inspiring leader who has led her team to consistently raise the visibility of Lifetime and LMN across all platforms. As well, she has demonstrated incredible acumen in creating effective and meaningful public affairs campaigns throughout her career,” said Michael Feeney, EVP, Corporate Communications, A+E Networks, to whom LaPack will continue to report. “As A+E Studios enters into a time of strong growth, I can think of no better person to lead these areas and drive success.”
During her Lifetime tenure of more than 18 years, LaPack has played an integral role in shaping the brand narrative. She and her team are currently working on the launch of Where is Wendy Williams? She recently oversaw the press strategy around Lifetime’s documentary event, The Prison Confessions of Gypsy Rose Blanchard, which became the #1 series on cable this year, while also ranking #1 on Google/YouTube’s and Apple’s TV Charts, as well as efforts around Lifetime’s milestone 500th Original Movie, Murdaugh Murders: The Movie.
Previously, LaPack led all publicity and public affairs efforts for the Peabody Award-winning documentary Surviving R. Kelly and oversaw the press efforts for such series as the Emmy-nominated, Peabody, AFI and Critic’s Choice Award-winning UnReal. In 2018, LaPack received an Emmy nomination for Lifetime’s 2018 PSA for Stop Breast Cancer for Life campaign.
Prior to her tenure at Lifetime, LaPack was a publicist with ABC Family (now Freeform). She began her career in television as an intern in the communications department at ABC and went on to join the corporate communications team, working with the network’s speechwriter.