Kanye West Doc ’In Whose Name?’ To Be Unveiled At AFM As Goodfellas & Utopia Launch Sales

First footage of mysterious bio-doc In Whose Name?, promising a fresh perspective on Kanye West’s public transformation over the past six years, including his decision to officially change his name to Ye in 2021, will be unveiled at the upcoming AFM.

Goodfellas and Utopia, who have co-acquired sales rights, have released a first-look image from the work, ahead of screening a first promo to buyers at the market in Las Vegas, with the title already sparking buzz.

Per the release on the AFM splash, the film follows American rapper, record producer, singer, songwriter, and fashion designer’s ascent to becoming the richest Black man in American history while uncovering why the superstar risked everything he had built in the name of freedom.

“Examining the culture that birthed the star, In Whose Name? explores the overlapping influences of corporate exploitation, racial complexities, and psychological struggles inherent in the American dream,” it read.

The doc began filming in 2018, when the artist first 18-year-old Nicolas Ballesteros to capture unfiltered aspects of his celebrity life on his Iphone, “to confront the provocative opinions, grand visions, and bold contrarianism that defined him as the world’s most controversial artist.”

Currently in post-production, the doc was produced by filmmaker Nico Ballesteros, co-producers are Jack M. Russel and Shy Ranje, Justin Staple is co-executive producer and David Bullock serves as Associate Producer. 

New of the AFM launch was first reported by Variety.