Kazim Adeoti Finally Speaks on His 2 Marriage And Why He Does Content Creating With His Wife, Mercy Aigbe (Video)

Nigerian filmmaker and movie marketer Kazim Adeoti, aka Adekaz, recently spoke with Legit.ng at the 4th edition of the Peace Anyiam Osigwe (PAO) Nigeria Digital Content Regulation Conference, which was held in conjunction with the National Film and Video Censors Board on November 14, 2024, in Lagos.

Kazim Adeoti, the husband of Nigerian actress and filmmaker Mercy Aigbe, recently offered his opinions on a few hot-button issues in the business.

The marketer and executive producer expresses his thoughts on the seeming increase in the production of epic movies.

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Among other things, Adekaz discussed his ideas of becoming an actor and producing content for the internet with his second wife.

The filmmaker shared his thoughts on being called an executive producer instead of a marketer.

According to Adekaz, who is also husband to actress Mercy Aigbe, right now in the entertainment industry, everybody is a marketer because the term is no longer peculiar to the just ‘regular’ marketers like it used to be.

He said that every filmmaker now does marketing.

In his words

“Technically, everybody is marketing right now, be you a producer or executive producer, we are all marketers right now because that word ‘marketing’ is not peculiar to the so called marketers like it used to be. Everybody is distributing, producing, marketing, promoting, advertising. That’s what every filmmaker in Nigeria does right now.”

Kazim Adeoti shares reason for becoming a content creator

Kazim Adeoti took many Nigerians by surprise after he let go off his ‘serious’ persona to take on different funny roles while creating content for social media, particularly to help his wife, Mercy Aigbe promote her movies.

According to the movie marketer, change is a constant thing in life and anybody passionate about their business would do anything legitimately possible to get it the attention it needs.

Adekaz recounted how marketers used to promote movies in the past by going around and sharing souvenirs to people just to create excitement for the product. He explained that things are done digitally now and it reaches a wider audience.