Kim Kardashian named the brand ambassador for Balenciaga after ad scandal

11 months ago 56

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A few years ago, Kim Kardashian appeared in a Balenciaga print-ad campaign. She didn’t do it for the money, she just did it because she loves Balenciaga, she’s friends with creative director Demna Gvasalia and she loves that these huge labels actually want her to wear their clothes. Kim’s Balenciaga ad campaign blew up in her face a year later, when Balenciaga did a separate campaign which seemed to glorify child abuse and violence. Kim was forced to make a public statement about how she was outraged and disgusted by it. After that… she continued to wear Balenciaga. She continued to be friends with Demna. And now she’s officially the brand ambassador for Balenciaga.

After Kim Kardashian cut ties with Balenciaga in 2022 following backlash in response to a campaign depicting children in questionable light, the beauty brand billionaire is now the face of the luxury fashion house.

“The Kardashians” star, who has worn the Balenciaga to the Met Gala and walked in one of their Paris Fashion Week shows, was named brand ambassador of the longstanding French fashion house Monday.

“For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna,” Kardashian said Monday in a statement shared on her Instagram Story.

“For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador,” Kardashian continued.

[From USA Today]

What’s crazy about this is still the fact that Kim doesn’t actually need any of this – she doesn’t need the money, nor does she even need the “prestige” of being a brand ambassador for a French label. At this point, all of those designers want Kim to wear their designs. That being said, Kim really does wear so much Balenciaga these days, maybe she was just like “f–k it, I should get paid for this.” I wonder about her brand ambassadorship contract though, and whether it’s anything like her print-ad campaign contract from two years ago. Back then, she was not contractually bound to wear Balenciaga on every red carpet or every event. I wonder if it’s the same now.

Photos courtesy of Backgrid, print ads courtesy of Balenciaga.

Beverly Hills, CA – Kim Kardashian, Khloe Kardashian, and Kris Jenner arrive to celebrate Kim’s 43rd birthday at Funke in Beverly Hills. Pictured: Kim Kardashian, Khloe Kardashian, Kris Jenner BACKGRID USA 20 OCTOBER 2023 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*

Beverly Hills, CA – Kim Kardashian sent the media into a frenzy with her show-stopping exit from her star-studded Beverly Hills birthday celebration at Funke.  Pictured: Kim Kardashian  BACKGRID USA 21 OCTOBER 2023   USA: +1 310 798 9111 / usasales@backgrid.com  UK: +44 208 344 2007 / uksales@backgrid.com  *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*

West Hollywood, CA – Celebrities attend the 2023 Baby2Baby Gala Presented By Paul Mitchell held at the Pacific Design Center in West Hollywood. Pictured: Kim Kardashian BACKGRID USA 12 NOVEMBER 2023 BYLINE MUST READ: Xavier Collin/Image Press Agency / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*

West Hollywood, CA – Celebrities attend the 2023 Baby2Baby Gala Presented By Paul Mitchell held at the Pacific Design Center in West Hollywood.  Pictured: Kim Kardashian  BACKGRID USA 12 NOVEMBER 2023   BYLINE MUST READ: Xavier Collin/Image Press Agency / BACKGRID  USA: +1 310 798 9111 / usasales@backgrid.com  UK: +44 208 344 2007 / uksales@backgrid.com  *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*

Tom Brady, Gisele Bundchen at arrivals for Camp: Notes on Fashion Met Gala Costume Institute Annual Benefit – Part 3, Metropolitan Museum of Art, New York, NY May 6, 2019. Photo By: Kristin Callahan/