.png)
4 months ago
21 ARTICLE AD
SATURDAY AM: For those hooked on a theory last weekend that star power no longer works in opening films, their concerns are further underscored this weekend as a bunch of no-name apes are driving 20th Century Studios/Disney’s Kingdom of the Planet of the Apes to what might be the biggest B.O. opening this May of $52M-$55M. This is all fueled by PLFs and Imax screens which are delivering 44% of the weekend’s till.
We’ll see if a Cannes Premiere this week can lift Furiosa past its current $40M-$50M projection, but word of mouth is excellent out of early screenings for the George Miller directed Mad Max: Fury Road prequel. Unlike Disney with Indiana Jones and the Dial of Destiny last Cannes, a movie that wasn’t ready for primetime, Warners is truly in pole position here to blast Furiosa off.
Kingdom of the Planet of the Apes posted a very good Friday of $22.2M, which isn’t that far from the first Friday results of Tim Burton’s 2001 version ($24.6M), and ahead of Rise of the Planet of the Apes ($19.5M) and pennies lighter than War for the Planet of the Apes ($22.1M). However, the Wes Ball directed version of the 56-year old franchise gets a B Cinemascore and 3 1/2 stars/77% on Screen Engine/Comscore’s PostTrak, so hopefully these apes don’t lose their muscle. That’s one of the lowest grades for an Apes movie in the millennium down there with Burton’s which got a B-. Rotten Tomatoes’ audience score has eased to 79%. Still, good on Disney for getting this movie opened, their first try with the franchise post 20th Century Fox. Despite the audience exits, there’s confidence at Disney for the sequel to arrive at the higher end of its projections due to its better-than-expected Friday.
Social media monitor RelishMix detected mixed to positive word of mouth before Kingdom‘s opening. That said on the bright side: “Fans anticipating the sequel seem excited primarily because of one thing — sheer love for the past three films. ‘This looks freaking incredible. I gotta rewatch all the previous ones before this comes out. These movies are so cool.’ The quality of the past films is driving immense interest in this one” ‘This is one of the best franchises ever made. Every movie was awesome. A near-perfect trilogy. I was not expecting a fourth installment, but man, this looks great!’ Whatever direction the Apes franchise goes next, it looks like fans will follow.”
Kingdom of the Planet of the Apes saw 64% men turnout with 18-34 year olds repping 57% of the audience with the 25-34 year old segment being the biggest demo at close to a third. Solid diversity demos in 35% Caucasian, 27% Latino and Hispanic, 22% Black, and 9% Asian. Those moviegoers going bananas for this sequel were in the South, South Central and West. AMC Burbank is currently the highest grossing theater in the nation with $67K.
The social media universe for Kingdom of the Planet of the Apes stands at 331.6M followers across TikTok, Facebook, X, YouTube and Instagram. Compared to other action sci-fi comps, Kingdom‘s smu runs 24% above genre norms, but below recent pics such as Dune: Part Two (575.7M) and Godzilla x Kong: The New Empire (508.8M) and even Hunger Games: Ballad of Songbirds and Snakes (393M).
MORE…
FRIDAY AFTERNOON: Knock on wood, but this summer release looks to be meeting its tracking projections. Wes Ball’s Kingdom of the Planet of the Apes from 20th Century Studios, the first Apes release under the Disney empire, is looking at $21M-$22M today (which includes previews) for a what is looking like a $52M-$55M opening at 4,075 theaters. Tracking saw it around $50M.
Also, the opening is in the vicinity of the first and third chapter of the previous millennium trilogy: 2011’s Rise of the Planet of the Apes ($19.5M Friday, $54.8M 3-day) and 2017’s War for the Planet of the Apes ($22.1M Friday, $56.2M 3-day). RT Audience sentiment is still at 82%.
The rest of the top five is as follows:
2.) Fall Guy (Uni) 4,008 theaters, Fri $3.6M, 3-day $14.5M, -48%, Total $50.5M/Wk 2
3.) Challengers (AMZ) 2,609 theaters, Fri $1.55M, 3-day $5M, -34%, Total $38.3M/Wk 3
4.) Tarot (Sony) 3,104 theaters, Fri $1M, 3-day $3.4M, -48%, Total $12M/Wk 2
5.) Godzilla x Kong (WB/Leg) 2,531 theaters, Fri $700K, 3-day $3M, -34%, Total $192.3M/Wk 7
UPDATED, AFTER EXCLUSIVE: 20th Century Studios’ Kingdom of the Planet of the Apes filed $6.6M in previews per Disney. As we told you, $1.6M of that comes from Wednesday night fan screenings, hence Thursday’s $5M ties with the preview cash of the franchise’s previous chapter, War for the Planet of the Apes.
That preview number is above Ghostbusters: Frozen Empire ($4.7M) which saw a $45M 3-day opening, and it’s under the $7.2M posted by Indiana Jones and the Dial of Destiny which turned in a $60.4M domestic start.
The Kingdom of the Planet of the Apes is playing in 4,075 theaters on all premium screens including 40 Imax, 950 PLFs, 300 Dbox/4D Motion screens and 90 Screen X locations.
Rest of the week is as follows:
EXCLUSIVE: Sources tell us that 20th Century Studios’ Kingdom of the Planet of the Apes is off to a good start with previews around $6.5M. That’s comprised of Thursday night money which began accruing at 3PM and around $1.6M from Wednesday fan shows that began at 7PM.
We’ll know tomorrow AM if it’s the best Thursday night ever for an Apes movie besting 2017’s War for the Planet of the Apes which did $5M on its preview night before a $22.1M Friday and $56.2M opening. This Wes Ball directed PG-13 sequel takes place 300 years after the events of Matt Reeves’ War for the Planet of the Apes.
Already, Kingdom of the Planet of the Apes‘ Thursday has bested that of Dawn of the Planet of the Apes’ which did $4.25M before minting a $27.6M Friday and massive 3-day of $72.6M, still a record domestic debut for the Apes‘ franchise.
Kingdom of the Planet of the Apes’ is 82% on Rotten Tomatoes with critics and 82% with RT audiences.
Tonight’s results are a bit of fresh air next to the $3.15M Wednesday and Thursday previews of Universal’s Fall Guy last weekend which fizzled with a $27.7M opening. While fans always populate Thursday night shows, hopefully Kingdom of the Planet of the Apes at a 2 hours and 25 minutes running time can hold it together throughout the weekend.
Hands down tonight, it’s the best preview cash for a Ball movie, beating all of his Maze Runner titles.
