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Kristin Juszczyk signed a licensing deal with the NFL after Taylor Swift and Brittany Mahomes wore her custom designs.brittanylynne/Instagram
Kristin Juszczyk went viral after Taylor Swift and Brittany Mahomes twinned in her custom-designed puffer jackets at a Kansas City Chiefs game earlier this month, and it looks like the Taylor Effect has struck again.
Representatives from the NFL confirm to Page Six Style that the organization has penned a licensing deal with the designer, as first reported by Sportico.
Juszczyk, 29 — who is married to San Francisco 49ers fullback Kyle Juszczyk — signed a contract with the football league for an undisclosed amount that will allow her to use NFL logos on her designs.
Swift, 34 and Mahomes, 28 — who are dating Chiefs tight end Travis Kelce, 34 and married to Chiefs quarterback Patrick Mahomes, 28, respectively — caused a fashion frenzy when they rocked Kristin’s custom red puffers to the team’s January 13 game against the Miami Dolphins.
Kristin Juszczyk penned a licensing deal with the NFL to use their logos on her designs. Getty Images The duo wore coats with their respective partners’ numbers on them. brittanylynne/Instagram The 49ers WAG wears a variety of designs featuring her husband’s name and number. USA TODAY Sports via Reuters ConBrittany wore her hubby’s number, 15, and their last name emblazoned on the coat, while the “Cruel Summer” singer’s jacket featured her boyfriend’s name and number, 87.
The attention catapulted the 49ers wife’s profile; according to another Sportico piece, Kristin’s Instagram followers went up “more than 1,476% from last season” following the pop star’s outing in the puffer coat.
“An honor of a lifetime!!!!! Thank you @taylorswift & @brittanylynne ❤️❤️❤️❤️” the designer posted on Instagram, showing a behind-the-scenes video of herself creating the jackets from cut-up Chiefs jerseys.
Swift skyrocketed the designer’s popularity after wearing her custom “87” jacket. AP The Juszczyks married in 2019. @kristinjuszczyk/Instagram The designer shared a video of herself making coats for Taylor Swift and Brittany Mahomes on Instagram. @kristinjuszczyk/InstagramFor more Page Six Style …
Shop our exclusive merch Browse the best fashion and beauty products, according to celebsSwift and Mahomes aren’t the only NFL WAGs to sport Juszczyk’s designs; Simone Biles has worn a green vest featuring new husband Jonathan Owens’ Green Bay Packers number, 34, and fellow 49ers partner Olivia Culpo wore a custom bustier from the fashion entrepreneur earlier this month.
With the Super Bowl approaching, no doubt more famous faces will show up in her bespoke pieces, with the Kansas City Chiefs set to take on the San Francisco 49ers in Las Vegas on February 11 — though this will put Juszczyk at odds with Swift and Mahomes on the sidelines at least.
And as for the designer’s career, we have a feeling this licensing deal won’t be her “End Game” in the fashion world.
