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Lakeside Estate has for the third consecutive year, won the coveted Chartered Institute of Marketing Ghana (CIMG) ‘Real Estate Company of the Year 2023’ at the 35th CIMG Annual National Marketing Performance held at the weekend in Accra.
The firm first won the prestigious award in 2019 and subsequently won it on three consecutive years, 2021, 2022 and 2023.
In a citation to Lakeside Estate, CIMG said Lakeside had set a vision to become the best customer focused real estate company in Ghana that has expanded through the building of a unique variety of houses that are environmentally friendly, affordable and comforting, subject to the Ghanaian building code.
“Undoubtedly, you managed to achieve these feats by providing housing units that suit and met the aspirations of the Ghanaian home dweller, who continue to tout you for a good job done”, it explained.
“Moreover, your quest to create variety for your customers saw you providing a multipurpose sports complex, which significantly increased your brand awareness and affinity as well as giving the community a defined lifestyle. Your Water Park Project which is the largest of its kind in any gated community offers the largest variety of sports games for both adults and children who wish to indulge in physical activities. Significantly, 96.7 per cent of your customers patronised you due to these noteworthy edifices”, it continued.
“You undoubtedly remain the real deal for home shoppers. To this end, the CIMG unanimously confer on Lakeside Estate the Marketing-Oriented Real Estate Company of the Year, 2023 for the third year running”, the citation by CIMG concluded.
Commenting, the Chief Executive Officer of Lakeside Estate, Dr Prince-Joseph Ayiku, stated that, his outfit was humbled by the award, noting, “Our vision of being a customer focused has been realised and we will continue to work hard to satisfy our cherished and valuable customers.”
He added that Lakeside Estate marketing strategies were not only meant to promote its business, but also tailored to help the firm understand its customers and deliver an exceptional value that exceed their expectations and that of the industry standard.
He also pointed out that its strong digital presence combined with traditional marketing efforts has helped Lakeside Estate to connect with its customers easily.
Dr Ayiku praised his team of professionals for their dedication and hard work, and also dedicated the award to customers who had trusted the brand and continued to do business with Lakeside Estate.
“There are more projects coming up next year and we will continue to offer extraordinary properties that will create lasting memories. We are the preferred Real Estate Company in Ghana.
Our unwavering commitment to quality houses at all levels of development has set us apart from the competition. Lakeside Estate undoubtedly remains the real deal for home shoppers,” he concluded.
Present at this year’s ceremony for the recipient of the award was Dr Prince Joseph Ayiku, Mr and Mrs Kalmoni, Mr Isaac Ntiamoah, Mrs Gladys Adu-Brown, Mrs Rita T. Amoadu, Mr Raymond Owusu, Mr Dennis Anaman, Mr Daniel Deku and Mrs Pearl K. Elinam, who shared their sentiment and excitement for winning this year’s award again.
BY TIMES REPORTER
