‘Landman’ Expands Taylor Sheridan’s Empire With Best Paramount+ Series Launch In 2 Years

EXCLUSIVE: The Taylor Sheridan universe continues to expand at Paramount with Sunday’s promising launch of Landman.

The series, which dramatizes the oil boom in the heart of west Texas, delivered 5.2M cross-platform same-day viewers, according to Paramount Global. The company says that, on streaming alone, it’s the biggest global series premiere for Paramount+ in two years, since 1923.

Landman joins Tulsa King and 1923 as the top three biggest launches in Paramount+ history. When accounting for three days of viewing, it also became the best domestic premiere ever for the streamer, Paramount says.

The series not only debuted on Paramount+, it also received an extra lift with a linear airing following the second episode of Yellowstone Season 5B. Sheridan’s inaugural series made its highly anticipated return last week and has been raking in viewers, up to 21M for the premiere episode in just three days.

Paramount Global did not provide streaming-specific numbers for Landman, though more about its performance may come to light when Nielsen reveals its streaming report for this week in about a month.

Since Paramount is still locked in a dispute with Nielsen, these numbers are a combination of linear data from VideoAmp and internal data from the company itself.

Set in the proverbial boomtowns of West Texas, Landman is a modern-day tale of fortune seeking in the world of oil rigs. Based on the 11-part podcast “Boomtown,” the series is an upstairs/downstairs story of roughnecks and wildcat billionaires fueling a boom so big, it’s reshaping our climate, our economy and our geopolitics. 

Landman executive produced by co-creator Taylor Sheridan, David C. Glasser, David Hutkin, Ron Burkle, Bob Yari, co-creator Christian Wallace, Geyer Kosinski, Michael Friedman and Stephen Kay. Dan Friedkin and Jason Hoch for Imperative Entertainment, and J.K. Nickell and Megan Creydt for Texas Monthly also executive produce. Peter Feldman serves as co-executive producer.

The series is produced by MTV Entertainment Studios, 101 Studios and Sheridan’s Bosque Ranch Productions and is distributed by Paramount Global Content Distribution.