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Taylor Swift may be a billionaire, but she appreciates a budget-friendly buy as much as the rest of us.
And during Amazon’s Prime Big Deal Days (aka October Prime Day), which runs from Oct. 8-9, a number of the pop superstar’s fashion and beauty favorites are on serious sale.
Read on to shop the best Prime Day deals for Swifties — from glitter freckles and a truly great pair of tights to the mascara she loves so much, the singer sent it to a fan.
“Taylor Swift Style: Fashion Through the Eras” by Sarah Chapelle
Amazon
Written by the blogger behind Taylor Swift Style, this book charts the songwriter’s fashion evolution over the years — from her curly-haired, cowboy-booted phase in the late 2000s to her Easter egg-tastic Eras Tour outfits. Essential reading for any fashion-minded Swiftie!
Fazit Glitter Freckles
Fazit/Amazon
They may not be marked down for Big Deal Days — but at under $16, these stick-on sparkles Swift showed off during the Chiefs vs. Saints game are still a great deal. Get ready to make the whole place shimmer!
Ray-Ban RB2140 Original Wayfarer Sunglasses
Amazon
There’s no better time than Prime Day to snag a new pair of Ray-Bans — and Swift knows the brand’s Original Wayfarers never go out of style. They’ve been her eyewear go-to since her “Red” era.
CoverGirl Exhibitionist Lipstick in Hot
Amazon
While Swift doesn’t often divulge exactly which shade of red lipstick she’s wearing, she’s shouted out a few favorites over the years — including this affordable hue from her days as a CoverGirl ambassador, which she name-checked in a 2012 Redbook interview.
Free People Intimately Love Letter Cami
Amazon
Swift sported this bestselling Free People tank in a Polaroid with a pal, and she’s in good company; the style’s racked up 180 five-star ratings (and counting) on Amazon, with shoppers praising the piece as “perfection” and “so cute and comfy.”
“I loved this so much that as soon as I got it, I turned right around and bought another in a different color!” one person wrote.
Too Faced Better Than Sex Mascara
Amazon
With over 13,000 (!) five-star Amazon ratings to date, this cult-classic volumizing formula’s been a cult favorite for years — and a longtime fixture in Swift’s beauty routine, it would seem. She’s seen swiping it on in her “Miss Americana” documentary, and even once gifted it to a lucky fan for “Swiftmas.”
“I know the mascara name is ridiculous but it’s the best mascara I swear,” she wrote in an accompanying note at the time.
Sheertex Stubbornly Strong Sheer Rip-Resist Tights
Sheertex
Make like Tay and trade your standard-issue hosiery for something sturdier. (Our own editors swear by Sheertex, too.)
Levi’s Vintage Shortalls
Amazon
These classic overalls have long been a staple in Swift’s closet; she’s worn them on Instagram and TikTok as well as in a scene from “Miss Americana.”
Sam Edelman Jildie Slingback Mary Jane Heels
Amazon
Swift picked these patent pumps for a dinner date with producer pal Jack Antonoff last year, and now’s the prime time to snag them for less. While you can’t go wrong with basic black, they’re also marked down in nude, navy and red.
Solid & Striped The Annemarie One-Piece
Amazon
Solid & Striped has been one of the Grammy winner’s go-to swimwear brands for ages; she even wore a red, white and blue striped version of this one-piece for one of her famous Fourth of July parties. In addition to being incredibly classic and flattering, it could easily do double duty as a bodysuit styled with jeans or a skirt.
Slip Silk Skinny Scrunchies (Set of 4)
Amazon
In Swift’s iconic “basic autumn lovers” TikTok, one of Slip’s silk scrunchies can be seen sitting pretty on her wrist.
Hailey Bieber, Camila Cabello and Jessica Alba are also hooked on the incredibly gentle hair ties, which help ward off damage and breakage.
Jennifer Behr Mabel Bow Barrette
Amazon
Swift’s worn several of Jennifer Behr’s feminine hair accessories over the years — including one of the designer’s signature bow barrettes, which she used to top off her look at a Chiefs game last Christmas. (Olivia Culpo, Hailey Bieber and Sabrina Carpenter have all been spotted in similar styles, too.)
“The Tortured Poets Department” Vinyl
Amazon
You didn’t think we’d forget about the music, did you? Several of Swift’s vinyls are on sale at the moment — including her latest release.
October Prime Day FAQs, answered
What is Prime Big Deal Days (aka October Prime Day)?
Prime Big Deal Days is an Amazon sale event exclusive for Prime members that takes place annually in October. Similar to Amazon Prime Day, it lasts two days and discounts a wide range of products.
How long does October Prime Day last?
The sale starts at 12 a.m. PT on Tuesday, October 8, through 11:59 p.m. PT on Wednesday, October 9. Shoppers have just 48 hours to score deals.
When does October Prime Day end?
October Prime Day ends October 9 at 11:59 p.m. Pacific time, so east-coasters have until 2:59 a.m. on October 10 to shop the deals.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July.
Do you have to be a Prime member to shop October Prime Day?
Prime members can take full advantage of Amazon Prime Day deals. Other interested shoppers can get a 30-day free trial to enjoy Prime Day (plus all the benefits of the subscription) as a test run.
What deals should I shop on October Prime Day?
From deal-hunting on Amazon Prime Day for years, we know the sale is the perfect time to save on brand names like Levi’s, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.
Why Trust Page Six Style Shopping
This article was written by Elana Fishman, founding editor of Page Six Style. Elana applies her celebrity fashion and beauty expertise to shoppable content for fellow fans as the host of video series including Style Trial, Heart to Cart and Beauty Scoop — and by tracking down every Taylor Swift-worn style so you can shop it, too. Elana consults celebrity stylists on the latest street style and red carpet trends, researches which celebrity-backed brands and products are worth it, and chats with the stars themselves for beauty and fashion recommendations. Prior to Page Six Style’s inception in 2018, Elana covered celebrity fashion at Vox Media, Lucky, Marie Claire and Teen Vogue.
