Macy’s Options ‘When Women Ran Fifth Avenue: Glamour & Power At The Dawn Of American Fashion’ Book For Possible TV Series

Macy’s has optioned the NYT best-selling novel When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion to develop into a fictionalized TV series.

The book by journalist Julie Satow focuses on the untold stories of the women who built and shaped some of the most iconic department stores in America, from Dorothy Shaver at Lord & Taylor to Hortense Odlum at Bonwit Teller and Geraldine Stutz at Henri Bendel.

Macy’s is currently in the process of securing a showrunner and attaching talent for the lead roles. The plan is to incorporate Margaret Getchell, the executive who helped to transform Macy’s in the 19th century.

“When Women Ran Fifth Avenue celebrates all of the pioneering women who helped shape retail fashion and their enduring legacy, women like Macy’s Margaret Getchell,” said Satow in a statement. “I can’t wait to see these trailblazing stories reach a wider audience, inspiring the next generation of innovators in fashion and business, and bring When Women Ran Fifth Avenue from the page to screen.”

Recently, Macy’s signed a new 10-year deal with NBCUniversal for Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks on NBC, Peacock and Telemundo. In 2024, the 98th Macy’s Thanksgiving Day Parade reached a record 31.7 million viewers.