Manchester United extend Konami partnership

Manchester United have extended its partnership with their official game partner, Konami.

The collaboration, which began in 2019, is set to continue and it means Konami retain multiple commercial rights, including player access, media opportunities, and the use of official club branding, imagery, and recreation in the eFootball series.

Some of you will remember their Pro Evolution Soccer series, once recognised by many as the best football game on console. The market has since been taken over by EA Sports.

Florence Lafaye, Commerical Director at Manchester United, said via ManUtd.com: “We are delighted that Konami will continue as a key member of our family of partners and we are excited about the opportunities our involvement with the eFootball series brings.

“Our long-standing partnership has enabled the club to engage meaningfully with new and younger audiences as well as showcase the Manchester United brand in the digital entertainment world, an important sector for us as we look to the future.”

Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: “It is very exciting to be announcing an extension to such a successful partnership. Manchester United are truly one of the giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal.

“To have secured a bright future that will include a multitude of commercial rights and activations is fantastic for Konami and for the eFootball series. We endeavour to keep evolving our product to bring the best user experience possible.”

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