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Martha Stewart roasted people who “can’t cook” in a kooky new video promoting her 100th cookbook.
“You can’t cook, but I haven’t given up on you yet,” the lifestyle guru said while spa-like music played in the background in a campaign with Built Rewards posted on Instagram Monday.
Stewart, 83, went on to ask social media users to share the video with “someone who can’t cook” before diving into her savage jabs.
Martha Stewart razzed people who can’t cook in a new Bilt Rewards campaign for her 100th cookbook. Bilt Rewards “Some of us are born with the chef gene, but not you,” she said. Bilt Rewards“Some of us are born with the chef gene, but not you,” she said as a green screen filter showed strands of DNA.
“There’s a bag of spinach rotting in your fridge right now. That’s nasty. You look like a feral raccoon,” Stewart added while superimposed in front of a close-up snap of the wild animal.
She was then seen in front of a photo of an unimpressive cheese plate, saying, “Calling it ‘girl dinner’ doesn’t make it cooking.”
Stewart joked people who let spinach rot in their fridge look like “a feral raccoon.” Bilt Rewards She also sniped that “calling it ‘girl dinner’ doesn’t make it cooking.” Bilt Rewards Stewart roasted Bilt CEO Ankur Jain for not knowing how to peel a potato at the age of 34. Bilt RewardsThe video then cut to Stewart standing beside Bilt Rewards founder and CEO Ankur Jain as he attempted to peel a spud.
“A 34-year-old man, and he doesn’t know how to peel a potato,” she said of the billionaire entrepreneur while laughing at him. “Talk about being cooked.”
Jain replied with confusion, “Wait, what?”
The cooking expert posed beside a clone of herself while talking up her new cookbook. Bilt Rewards “We’ve already authored 999 books, but maybe they’ll finally get it with our 100th book,” she said. Bilt RewardsStewart was then shown standing next to a clone of herself, whom she turned to and asked, “How do we save him?”
Holding a copy of her new cookbook, the clone replied, “Well, we’ve already authored 999 books, but maybe they’ll finally get it with our 100th book.”
Stewart explained that “Martha: The Cookbook” can be purchased through Bilt, calling the resource the “loyalty program for your home and your neighborhood.”
Stewart encouraged fans to purchase her new cookbook through the Bilt app. Instagram/marthastewart48 “You can’t cook, but I haven’t given up on you yet,” she said in the hilarious video. Nathan Congleton/NBC via Getty ImagesWant more celebrity and pop culture news?
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The first Stewart agreed, telling her double, “Absolutely. I think this is the one.”
The video then transitioned to Stewart superimposed in front of a home surrounded by lush greenery.
“That’s me, Martha, and this is my cookbook,” she said pointing to the cover of the book.
Stewart’s new book features 100 treasured recipes by the food icon. Amazon Winners will receive a signed copy of her book via the Bilt app. Getty Images“Now available in the Bilt Home collection. You should order it because …” she said before the video rewound to the beginning when she told viewers, “You can’t cook.”
Bilt also announced that Stewart appeared as the special guest for its November Rent Free game show, on which Americans can win free rent each month as part of the company’s “Rent Day Campaign.”
Ten top-scoring participants will have their rent paid up to $2,500 and also receive a signed copy of Stewart’s landmark book. Fifteen additional people who purchase the book through the Bilt app will also be randomly selected to win a signed copy.