Marvel’s Last Gasp Bid to Get You to Watch Agatha All Along Is 5 Hours of Patti LuPone ASMR

We’re hours away from WandaVision spin-off Agatha All Along premiering on Disney+, and the marketing geniuses at Marvel have bookended a final prank on audiences with a five-hour ASMR video featuring the show’s leading ladies.

While it would be nothing short of an act of cruelty for Disney to lock up Kathryn Hahn, Aubrey Plaza, Patti LuPone, and Sasheer Zamata in a room to do ASMR content, the five-hour video is actually a loop of a roughly three to four-minute video of the actors vamping as best they can with their impression of what ASMR is.

Key among their performances are Hahn rapping her fingernails against a branch, Zamata playing with the chain of a potion bottle, and LuPone shuffling cards. Plaza, in typical fashion, went all in with her ASMR session, which involved making various sounds with knives. This includes scrapping logs, stabbing said logs, slicing flowers, and licking said knife. Not to be outdone by herself, Plaza concluded her ASMR session by lighting two candles only to blow them out. According to Plaza, her final act symbolized extinguishing “all the dark souls that have haunted us for centuries.” Thank you for your service.

Agatha All Along‘s ASMR YouTube video is the latest in a string of media stunts from the show. Just this year alone, we’ve seen Plaza and LuPone appear on Hot Ones, pondered the fan theory-fueled mystery over the identity of John Locke’s teen character, and heard theme song remixes. We also saw the showrunners rib Marvel fans with the long-running gag of changing the spin-off’s name. Seeing as how early reviews for Agatha All Along have so far been quite positive, it is safe to say the folks involved earned their trip laughing all the way to the bank while marketing this show in every way possible.

Agatha All Along‘s two-episode premiere launches tonight on Disney+.

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