Meghan Markle launching new lifestyle brand, American Riviera Orchard

6 months ago 32
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The Tig is back … sort of.

Meghan Markle quietly announced her new lifestyle brand, American Riviera Orchard, on Thursday, sharing some cryptic posts on her new Instagram account.

The Duchess of Sussex, 42, is launching the brand as an extension of her old lifestyle blog, “The Tig,” with an insider telling Page Six Style that it will focus on home, garden, food and general lifestyle wares.

Meghan MarkleMarkle is launching her new lifestyle brand, American Riviera Orchard. Getty Images American Riviera OrchardThe brand’s logo features an embroidery-like font. American Riviera Orchard

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An industry source tells Page Six Style, “She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”

A representative for Markle was not available for comment.

The logo for the brand features a script-like font that resembles Meghan’s calligraphy.

The Montecito-based royal is also expected to launch a lifestyle/food show with Netflix in hopes of becoming the next Martha Stewart, as Page Six exclusively reported last month.

As for American Riviera Orchard’s next move, watch this space.

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