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Last October, Prince Harry made a surprise appearance at the United States Grand Prix in Austin, Texas. We knew that Harry was/is a Formula 1 fan and, even more than that, he’s friendly with Lewis Hamilton. What was even funnier about Harry’s surprise appearance was that he was a special guest of Mercedes. He spent time in the Mercedes garage and hung out with Mercedes executives and everyone was like “cool, he’s a VIP, of course Mercedes wants some ginger rizz.” As it turns out, Harry’s appearance in Austin was about more than “Harry enjoying a Formula 1 race.” He was there on business! Mercedes has now partnered with BetterUp:
We’re proud to announce @BetterUp is partnering with the @MercedesAMGF1 team to bring mental strength, resilience, and agility to the racetrack — all in the name of performance. pic.twitter.com/mUEUgEMwzQ
— BetterUp (@BetterUp) February 27, 2024
What’s fascinating is that BetterUp is using a photo of Lewis Hamilton in their social media, which probably shows that this has been in the works for months… because Lewis is no longer with Mercedes. He moved over to Ferrari and the announcement came about a month ago. If Lewis was still with Mercedes, I would say that this is all part of Harry’s networking strategy and a huge reason why Harry is BetterUp’s Chief Impact Officer. But with Lewis gone, I don’t even know! Do you think Harry knew that Lewis was leaving when he, BetterUp and Mercedes were working out a deal?
Mercedes AMG Petronas updated their site with the BetterUp news – Lewis or no Lewis, they’ve really partnered with BetterUp. Is this the whole reason why Harry was a special guest last October? LOL, maybe Ferrari will partner with BetterUp too. Hopefully, Lewis will put in a good word.
Photos courtesy of Avalon Red, Backgrid.
AUSTIN, TEXAS, UNITED STATES: Prince Harry, Duke of Sussex , at the 2023 Formula 1 United States Grand Prix at the Circuit of the Americas in Austin, Texas, United States.,Image: 815844634, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/Michael Potts / Avalon Prince Harry, Duke of Sussex, F1 Grand Prix of USA at Circuit of The Americas on October 22, 2023 in Austin, United States of America. Photo by HOCH ZWEI Austin United States of America *** Prince Harry, Duke of Sussex, F1 Grand Prix of USA at Circuit of The Americas on October 22, 2023 in Austin, United States of America,Image: 815950019, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/HOCH ZWEI / Avalon Prince Harry, Duke of Sussex, F1 Grand Prix of USA at Circuit of The Americas on October 22, 2023 in Austin, United States of America. Photo by HOCH ZWEI Austin United States of America *** Prince Harry, Duke of Sussex, F1 Grand Prix of USA at Circuit of The Americas on October 22, 2023 in Austin, United States of America,Image: 815952653, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/HOCH ZWEI / Avalon
Prince Harry, Duke of Sussex, F1 Grand Prix of USA at Circuit of The Americas on October 22, 2023 in Austin, United States of America. Photo by HOCH ZWEI Austin United States of America *** Prince Harry, Duke of Sussex, F1 Grand Prix of USA at Circuit of The Americas on October 22, 2023 in Austin, United States of America,Image: 815952663, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/HOCH ZWEI / Avalon Austin, TX – Amidst the high-octane excitement of the Formula 1 World Championship, Prince Harry, the Duke of Sussex, graced Race Day at the United States Grand Prix in Austin, Texas, adding a touch of royal charm to the thrilling event. Pictured: Prince Harry BACKGRID USA 22 OCTOBER 2023 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication* Austin, TX – Amidst the high-octane excitement of the Formula 1 World Championship, Prince Harry, the Duke of Sussex, graced Race Day at the United States Grand Prix in Austin, Texas, adding a touch of royal charm to the thrilling event.
 
 Pictured: Prince Harry
 
 BACKGRID USA 22 OCTOBER 2023 
 
 USA: +1 310 798 9111 / usasales@backgrid.com
 
 UK: +44 208 344 2007 / uksales@backgrid.com
 
 *UK Clients – Pictures Containing Children
 Please Pixelate Face Prior To Publication*