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1 month ago
16 ARTICLE AD
In a testament to Lionel Messi’s enduring global influence both on and off the field, Adidas launched its annual ‘Messi Day’ celebration with a groundbreaking campaign called ‘Messi +10.’
The ‘Messi +10’ campaign centres around a special edition boot release, with Messi personally selecting ten promising athletes, both male and female, to represent the future of football.
The chosen players will receive and wear these exclusive boots, marking them as hand-picked successors to Messi’s legacy.
Lamine Yamal chosen by Messi
And, Barcelona’s teenage sensation Lamine Yamal has emerged as the centrepiece of Adidas’s annual ‘Messi Day’ celebration, with the 16-year-old phenomenon headlining the prestigious ‘Messi +10’ campaign.
In a promotional video announcing the selections, the eight-time Ballon d’Or winner strategically saved Lamine Yamal’s reveal for last, highlighting the significant media attention surrounding the young Barcelona prodigy.
The selection holds particular significance given Yamal’s remarkable ascent in world football. Given the impact that he has made for club and country already, the La Masia gem has drawn comparisons to Messi’s early career at Barcelona.
The 17-year-old’s regular presence in Barça’s starting lineup this season, despite his tender age, has only reinforced these parallels.
The ‘Messi +10’ campaign also features Barcelona Femeni’s rising talent Vicky Lopez among the chosen athletes, alongside eight other carefully selected players from around the globe.
As Messi continues his journey with Inter Miami, his choice to highlight Yamal demonstrates his connection to Barcelona and his role in bridging football’s present and future.
This endorsement from one of football’s greatest icons serves as a powerful recognition of Yamal’s potential, marking what could be seen as a symbolic passing of the torch to Barcelona’s next generational talent.
