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7 months ago
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The financial value of Inter Miami has exploded since the arrival of Lionel Messi last summer. The MLS franchise is now valued at over $1 billion.
Six months after his arrival in the United States, Lionel Messi has already changed everything for his new club. Sportingly, if Inter Mami was far too poorly ranked when he arrived to be able to claim to compete in the playoffs in Major League Soccer, the Argentinian allowed him to win the very first trophy in its history in the Leagues Cup. And economically, he took the Florida franchise into another dimension.
While it was followed by barely more than a million people on Instagram before signing “La Pulga”, the team owned by David Beckham now has 16 million subscribers on the platform. Better yet, its financial value has jumped by… 72% in one year! According to the magazine Forbes, Inter Miami thus became the second MLS franchise valued at more than a billion dollars ($1.03 billion). Spectacular !
“Messi is bigger than MLS”
Only Los Angeles FC, which the economic review estimates at $1.2 billion, is doing better in the North American championship. This shows the impact of a global star like the eight-time Ballon d’Or. But Xavier Asensi, commercial director of Inter Miami, is not really surprised. Having worked for FC Barcelona for more than ten years, the manager knew very well what a huge blow the arrival of Lionel Messi represented on the South Beach side.
“In the European mentality, a club, an institution, is always bigger than an individual because an individual is part of history. Messi is huge in the history of FC Barcelonahe explains. But when you go to Inter Miami, here, it’s not that the player is bigger than the club, it’s that he’s bigger than the league. » If this marketing success is accompanied this season by an MLS championship title, the bet will be a complete winner.
Written by:
Manu Tournoux is a passionate and knowledgeable football enthusiast with a special focus on French football. Born and raised in France, Manu discovered his love for the beautiful game at a young age and developed a deep understanding of the ins and outs of "Le Championnat." His French roots and extensive experience in football journalism have made him an invaluable asset to the French Football Weekly team. As an author for the website, Manu's expertise includes not only in-depth analysis of Ligue 1 and Ligue 2 matches but also insightful profiles of up-and-coming talents, detailed transfer news, and engaging coverage of the French national team. His captivating writing style and undeniable passion for the game have earned him a loyal following among our readers. When he's not crafting engaging articles for French Football Weekly, Manu enjoys attending live matches whenever he can, exploring football culture in various French cities, and engaging in spirited debates with fellow fans. Feel free to follow Manu on Twitter and interact with him as he shares his expert opinions, insights, and love for French football.
