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9 months ago
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Highest paid player in MLS, Lionel Messi will be enriched by an additional 14 million dollars thanks to an advertisement broadcast during the Super Bowl.
Business is still going strong for Lionel Messi. If he now plays in a championship with less media exposure on a global scale, Major League Soccer, joining the United States has opened the doors to a colossal new market. The Argentine striker, who maintains good popularity with brands, will thus discover what the scale of an event like the Super Bowl, very popular on American soil, can bring him.
An advertiser actually decided to sign the eight-time Ballon d’Or winner a huge check so that he would appear in an advertising spot during the final of the NFL playoffs, which will pit the Kansas City Chiefs against the San Francisco 49ers on Sunday, February 11. A match watched each year by more than 100 million people. According to BloombergMichelob Ultra, which has been one of the sponsors of “La Pulga” since 2020, will offer him $14 million for his presence on screen.
Messi, jackpot thanks to the Super Bowl!
The amount may seem colossal but this beer manufacturer knows what it is doing, with the Super Bowl giving it insane exposure. For the number 10 of Inter Miami, it’s all good. This spot will earn him more than his fixed salary in MLS, which is $12 million. A sum to which we must still add certain guaranteed bonuses and a percentage on TV rights and the sale of jerseys, which would bring his annual remuneration to around 60 million dollars.
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Manu Tournoux is a passionate and knowledgeable football enthusiast with a special focus on French football. Born and raised in France, Manu discovered his love for the beautiful game at a young age and developed a deep understanding of the ins and outs of "Le Championnat." His French roots and extensive experience in football journalism have made him an invaluable asset to the French Football Weekly team. As an author for the website, Manu's expertise includes not only in-depth analysis of Ligue 1 and Ligue 2 matches but also insightful profiles of up-and-coming talents, detailed transfer news, and engaging coverage of the French national team. His captivating writing style and undeniable passion for the game have earned him a loyal following among our readers. When he's not crafting engaging articles for French Football Weekly, Manu enjoys attending live matches whenever he can, exploring football culture in various French cities, and engaging in spirited debates with fellow fans. Feel free to follow Manu on Twitter and interact with him as he shares his expert opinions, insights, and love for French football.
