Michelle Slavich Departs As Netflix VP US Publicity

Michelle Slavich, VP US Publicity, Events & Publishing, is leaving Netflix after over three and a half years. Her role will be replaced. Additionally, there are a handful of layoffs today as part of a restructuring of the streamer’s PR operations, I hear.

During her time at Netflix, Slavich managed the teams behind series and film PR campaigns, including events, influencer outreach and Netflix’s photo/AV studio. She also helped originate the streamer’s global fan event Tudum, and oversaw Netflix’s publishing efforts, including Tudum.com.

“Since joining Netflix, Michelle has brought fresh thinking and creativity to our publicity and events work,” said Rachel Whetstone, Netflix’s Chief Communications Officer, with whom Slavich had previously worked at YouTube. “I will miss her willingness to take bold bets and her strong work ethic, and wish her all the best for the future.”

Slavich, who served as EVP Global Publicity & Strategy at Warner Bros. before joining Netflix, is expected to pursue similar roles with global scope vs. the US-focused Netflix position.

“The last three and a half years have been among the most rewarding of my career,” she said. “I leave here incredibly grateful and will always look back at my time at Netflix fondly.”

At WB, Slavich oversaw film publicity and awards campaigns for Warner Bros. Pictures and New Line Cinema worldwide. At Google-owned YouTube, she was head of entertainment communications, managing corporate, entertainment and music PR along with brand and publicity campaigns for YouTube Red, YouTube Music and YouTube TV.

She previously had executive roles at Universal Studios Home Entertainment, and before that was in public affairs Rogers & Associates, and worked Internet startup PeopleSupport Inc. Slavich began her career as a publicity assistant at Steven Spielberg’s Shoah Foundation before becoming an assistant/coordinator for three years at Spielberg’s DreamWorks/Amblin Entertainment.