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EXCLUSIVE: Strand Entertainment, the talent management and production company founded by Jeff Golenberg and Jason Shapiro, has brought in Monica Khan as Partner and Head of Digital.
Khan joins after almost two and a half years at Spotter, a company that provides upfront capital to YouTube creators in exchange for licensing their back catalog of content. In her newly created role, she’ll lead Strand Entertainment’s new digital division, Strand Digital, and spearhead creator management.
In leading Strand Digital, Monica will help Strand Entertainment to bridge Hollywood and digital to empower creators and traditional talent to thrive in today’s ecosystem, where creators are rewriting the rules of consumer engagement at every level. In her first week, she’s already signed clients including Sam Beres of Sambucha, a former Wall Street banker turned creator; Aaron Brown of Smokin’ and Grillin wit AB, a former welder turned barbecue master; and Marina Mogilko, the multilingual entrepreneur and content creator who shares insights on language learning, business, and life in Silicon Valley under the monikers of linguamarina & Silicon Valley Girl.
Prior to her time at Spotter, Khan held roles at Facebook, YouTube, Guggenhein Digital Media, IGN Entertainment, and AOL.
“We are thrilled to welcome Monica to The Strand Team and value her incredible personality and expertise in the creator community,” said Strand’s Shapiro in a statement to Deadline. “She is going to make an immediate impact as a Partner here in creator & digital representation.”
Said Khan: “Over the course of my career I have developed a passion for empowering creators, bridging creative worlds, and creating opportunities that reflect how we consume content today. When I saw how closely this passion aligns with Strand Digital’s mission of supporting digital creators and traditional talent with their digital strategies, I knew this was an amazing fit, and I am so excited and confident about the impact we will have.”
