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3 months ago
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A new report has been released, detailing the ‘Most Valuable World Football Brands 2024’.
Newcastle United was named in the latest list of World Football Clubs with the highest Brand Value figures released today.
The Brand Finance Football 50 is an annual study conducted by the leading brand valuation and strategy consultancy, ‘Brand Finance’.
Various criteria are used to determine which clubs around the world command the most valuable and powerful brands.
Brand value is the cost that a third party would have to pay to license the use of a brand.
The analysis of brand strength benchmarks risk, strength, longevity, and future potential of the brand, relative to competitors.
The financial factors taken into account are revenue mix and growth, plus football-specific measurements such as squad value, club heritage, kickdex data, UEFA coefficient ranking, and average attendance, amongst others.
The new Brand Finance report on the Most Valuable World Football Brands 2024, rates Newcastle United as the 18th most valuable, and a huge 21% increase up to £260.6m compared to the 2023 Brand Finance report, even though dropping one place as the likes of Leipzig and Leverkusen edged ahead of NUFC.
Newcastle United now clear of the rest in Premier League terms and ‘only’ needs now to close the gap on the usual suspects…
The Most Valuable World Football Brands 2024 from Brand Finance new report states:
Fulham FC is the UK’s fastest-growing football club brand, up 22% to GBP105.5 million, thanks to two consecutive Premier League seasons boosting revenues after their 2022 promotion. Close behind is Newcastle United FC, with a 21% increase to GBP260.6 million. Newcastle’s revenues and BSI (73.0/100) have both risen, driving overall brand value growth.
Real Madrid (brand value up 15% to GBP1.4 billion) has reclaimed its title as the world’s most valuable football club brand, surpassing Manchester City, while FC Barcelona (brand value up 12% to GBP1.3 billion) retains 3rd place in the ranking.
Manchester United FC has retained its position as the second most valuable UK football club brand with a 2% increase in brand value, now valued at GBP1.2 billion. This increase in brand value comes despite ongoing fan discontent regarding the team’s poor performances as well as frustrations over the club’s ownership and prolonged takeover saga. The club’s Brand Strength Index (BSI) score has since dropped to 91.6/100, however, it still retains its AAA+ brand rating.
Hugo Hensley, Head of Sports Services at Brand Finance, commented,
“The Premier League now dominates the top 50 most valuable football brands, featuring 17 clubs and leading in average brand strength. The top-ten English clubs are worth GBP7 billion, nearly double LALIGA’s GBP3.8 billion.’

 
