‘Mr & Mrs Smith’ Sneaks Up Nielsen Charts In Debut Week; ‘True Detective’ Gets Viewership Boost Due To Adjusted Measurement Strategy

7 months ago 35
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Mr & Mrs Smith; True Detective

Mr & Mrs Smith; True Detective Amazon Studios; HBO

It was another week atop the Nielsen streaming charts for Griselda.

The Sofia Vergara fronted Netflix series amassed 1.7B viewing minutes from January 29 to February 4, which was up ever so slightly from its premiere week tally. Once again, it was the most-streamed title by a fairly large margin, which is quite impressive considering the series only has six episodes.

It should not surprise anyone that Young Sheldon hung on tight to second place with 1.3B viewing minutes, while Bluey also surpassed the billion-minute mark during this interval.

Prime Video also seems to have another smash hit on its hands with Mr & Mrs Smith. The series debuted on February 2 and collected 964M viewing minutes across its eight episodes. This is a pretty significant feat for Amazon, which has struggled to compete against the likes of Netflix (as have most of the streamers) when it comes to highly streamed content.

Prime Video recently had Reacher dominate the Nielsen list as its second season released on the platform, but its Top 10 appearances are few and far between.

It will be interesting to see how Mr & Mrs Smith continues to perform, and if viewership for the series will grow over the next few weeks. Since it is only eight episodes and all of them were available at once, it is unlikely to sustain very high viewership for more than a week or two.

True Detective also snuck its way into 10th place on the overall charts with 648M minutes viewed. This is the first week that Nielsen aggregated all four seasons, after previously separating Season 4 because of its naming convention, which severely hindered the series from appearing on the streaming charts, despite what appears to be a pretty strong performance. If they had been aggregated the entire time, True Detective would have landed at No. 5 overall during the previous interval with 864M minutes viewed. The week prior to that, it would have been at No. 9 overall but with a higher viewership at 878M minutes.

Suits is also seeing another resurgence on the streaming charts, likely due to the buzz around the new spinoff series at NBC. During this week, the series collected another 732M minutes viewed.

Though it didn’t make it on the overall list, Percy Jackson & The Olympians extended its streak of 500M+ minutes per week to seven with 575M this interval — putting it at No. 3 among streaming originals. Nielsen points out that this makes it a fairly consistent performer among the episodic streaming originals, and it is a hit among the 12-17 crowd.

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