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EXCLUSIVE: In a competitive situation with multiple bidders, a drama starring Lizzy Caplan as a crisis PR executive has landed at Netflix for development, Deadline has learned. A rep for the streamer declined comment.
As Deadline previously reported, the untitled project, from American Horror Story: Delicate showrunner Halley Feiffer, A24, Caplan’s Westborn banner, Marti Noxon‘s Tiny Pyro Productions and Vox Media Studios, hit the marketplace last month amid the ongoing Blake Lively-Justin Baldoni legal drama that has put crisis PR in the spotlight. The timely project quickly drew five offers, including inquiries from Hulu, Netflix and Amazon.
The potential series is based on the New York Magazine article “Get Me Risa Heller!” by Shawn McCreesh. The article profiles crisis PR veteran Heller, who has worked with the likes of Jeff Zucker, Mario Batali, Anthony Weiner, Jared Kushner and Jeffrey Toobin.
Written by Feiffer, who will serve as showrunner, the untitled Crisis PR drama follows New York’s premiere crisis PR fixer (Caplan) as she helps high-profile clients navigate the worst days of their lives while striving to maintain her own image as a happily married mother of three without any crises of her own to hide.
Feiffer executive produces alongside Noxon and Maria Grasso of Tiny Pyro, Caplan and Tom Riley via Westborn Pictures, Scoop Wasserstein and Jess Lubben. A24 is the studio.
Caplan stars in Netflix’s political thriller limited series Zero Day. Her recent series credits also include Fleishman Is in Trouble and Fatal Attraction. She is repped by WME, Rise Management and Jackoway Austen Tyerman.
The writing-producing credits of Feiffer, who started her career as an actor, also include Dear Edward and Impeachment: American Crime Story. She is repped by CAA, Adventure Media and Schreck Rose Dapello.
