3 weeks ago
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If you’ve ever struggled to explain a scene from your favorite Netflix series or movie to a friend because you couldn’t find the clip online, the streamer just came up with a solution.
Netflix launched on Monday a new clipping feature called “Moments” on its iOS app, letting you quickly save your favorite scenes. Now, you can easily rewatch these scenes or share them on social media platforms with a single tap. Your followers can click the post and be directed to that scene in their own Netflix app.
To save a scene, select “Moments” at the bottom of the screen. It will then be stored in your “My Netflix” tab for later viewing. If you restart the episode, it will begin from that saved scene.
Clip sharing is a popular way for fans to capture memorable moments of their favorite shows, but Netflix places restrictions on taking screenshots or screen recording while streaming. There are plenty of sketchy apps and software you can use instead; however, not everyone wants to take those risks. This feature is also a much better alternative than having to record the TV screen with your phone, often resulting in a grainy, low-quality video.
Many clips of Netflix titles consistently go viral online, attracting new users to the streaming service. (For example, this carriage scene from “Bridgerton.”) With that in mind, the company likely hopes that the introduction of Moments will provide a modest boost in engagement and viewership.
The new feature will roll out to Android devices in the next few weeks.
Netflix’s new feature comes as the streaming giant is likely exploring innovative avenues in a bid to stimulate growth in a highly competitive market. It gained 5.1 million subscribers in the third quarter of 2024, bringing the total to 282 million. This growth, while significant, comes on the heels of an even larger increase of 8 million subscribers in the previous quarter, suggesting that the company is experiencing a slight plateau in its growth trajectory.
The company recently implemented yet another price increase for subscribers.
Separately, Netflix’s gaming arm shut down its AAA video game studio earlier this month, indicating that its goal to develop a high-budget game may be dead or on hold.
Lauren covers media, streaming, apps and platforms at TechCrunch.
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