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2 weeks ago
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Fenwick’s are already one of the ever expanding number of commercial partnerships developed under these Newcastle United owners.
Now that relationship has an added new connection.
Newcastle United are opening a special ‘pop-up’ club store at Fenwick’s.
The official Newcastle United retail concession will open on the store’s lower ground floor between Friday, 1st November and Friday, 31st January 2025 ‘giving visitors to Newcastle city centre even greater access to the Magpies’ adidas kits and gift ideas.’
Newcastle United official announcement – 31 October 2024:
‘Newcastle United are coming to Fenwick’s historic Northumberland Street store this Christmas with the opening of a special ‘pop-up’ club store.
An official Newcastle United retail concession will open on the store’s lower ground floor between Friday, 1st November and Friday, 31st January 2025, giving visitors to Newcastle city centre even greater access to the Magpies’ adidas kits and gift ideas.
Fenwick, which has traded from the city centre site for more than 140 years, became the club’s Official Luxury Retail Store Partner in 2023. Its famous Christmas window display has become a city centre attraction in its own right, attracting millions of shoppers and visitors alike for more than half a century.
The pop-up club store continues Newcastle United’s rapid retail expansion, following announcements of a new flagship stadium store, which opened on Wednesday, and a soon-to-be-opened store at Metrocentre.
“We are delighted to be welcomed into Fenwick’s iconic Northumberland Store in this way,” said Newcastle United’s Chief Commercial Officer, Peter Silverstone.
“Both organisations have a shared history and affinity with the city, so it’s a natural step for us to work together to provide even greater access to Newcastle United kits and gifts at Fenwick this Christmas.
“Our retail operations continue to grow as we look to service the incredible demand for official products.
“Visiting Fenwick is a Christmas tradition for so many people, so we know the pop-up store will be a popular addition and will complement our new flagship stadium store and Metrocentre store perfectly.”
Leo Fenwick, Strategic Partnerships Director at Fenwick added: “Fenwick, founded in Newcastle, is the Official Luxury Retail Store partner of Newcastle United and as part of our partnership, we are delighted to offer our customers the opportunity to shop the latest Newcastle United kits and merchandise at our Newcastle flagship store. When shopping for product, Newcastle United fans or customers looking for the perfect Christmas gift, will be treated to Fenwick hospitality, making their shopping experience extra special.”
Supporters can shop in the Newcastle United concession store at Fenwick seven days a week.’

 
