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2 months ago
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The Pernod Ricard group, PSG’s new premium partner, has sparked quite a controversy, including within the Ricard family.
One of the world leaders in the spirits market, the Pernod Ricard group has concluded a special agreement with PSG in recent days – a shame for the people of Marseille who see it as a betrayal of the origins of the Ricard brand, whose headquarters remain in the Phocaean city.
The debate is not limited to a fan war between OM and PSG since the mayor of Marseille himself is speaking out. I wasn’t happy to see that, we didn’t really understand. I even think that at Ricard, not everyone understood what was happening.Benoît Payan complained to BFM TV, promising to speak quickly with the group’s CEO. I will ask him how and why we came to support PSG. Should we see it as the fact that now the people of Marseille are invading Paris and taking control of PSG, which would be the positive side, or are there other intentions? I will ask him the question. You know, the Ricard family, its founder, are people intrinsically linked to this territory. I will ask them again the question of the link with this territory. Because, to use a play on words, the people of Marseille laugh yellow. »
“When business betrays its roots”
The subject could almost be funny if it did not also reveal a family fracture. In 2012, the banner of the OM supporters, brandished the day after the death of my father, Patrick Ricard, had deeply touched usrecalls Lorraine Ricard, granddaughter of Paul Ricard and cousin of the current boss Alexandre Ricard, moved on her LinkedIn account.
Marseille never forgets its children. However, today, the company seems to have forgotten this tribute and its origins by signing this partnership with PSG. When business betrays its roots, it damages its history and takes risks on its future.. »
Earlier this week, the Pernod Ricard group formalized a four-year agreement concluded with all of PSG’s professional teams. This new global partnership is the first of its kind for Pernod Ricard, which will showcase the Group’s entire premium brand portfolio. Pernod Ricard now becomes an Official Global Partner and will be the club’s sole supplier of champagne and spirits, with dedicated visibility and communication rights as well as bespoke experiences. »
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Manu Tournoux is a passionate and knowledgeable football enthusiast with a special focus on French football. Born and raised in France, Manu discovered his love for the beautiful game at a young age and developed a deep understanding of the ins and outs of "Le Championnat." His French roots and extensive experience in football journalism have made him an invaluable asset to the French Football Weekly team.
 
 As an author for the website, Manu's expertise includes not only in-depth analysis of Ligue 1 and Ligue 2 matches but also insightful profiles of up-and-coming talents, detailed transfer news, and engaging coverage of the French national team. His captivating writing style and undeniable passion for the game have earned him a loyal following among our readers.
 
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