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2 months ago
20 ARTICLE AD
Beyond the sporting rivalry, which some hope will be revived this season, it is off the pitch that the antagonism between OM and PSG has been raging in recent hours.
The people of Marseille woke up with a hangover on Tuesday after learning the unthinkable the day before: a premium partnership between PSG and one of the region’s flagship brands, clearly associated with the local terroir and folklore: Pernod-Ricard.
On Monday, the powerful wine and spirits group formalized a four-year agreement starting this season with all of PSG’s professional teams. This new global partnership is the first of its kind for Pernod Ricard, which will showcase the Group’s entire premium brand portfolio. Pernod Ricard now becomes an Official Global Partner and will be the club’s sole supplier of champagne and spirits, with dedicated visibility and communication rights as well as tailor-made experiences. »
No less than 240 brands across the world
In Marseille, the birthplace of the Ricard brand, the news has gone down badly, inevitably observed through the prism of the rivalry between OM and PSG – a natural extension of the antagonism that persists between France’s second city and its capital.
Many supporters have been shouting their indignation on social media in recent hours, with the emergence of a hashtag BoycottPernodRicard quickly appearing in the most dynamic trends of the day. And this is all the more so since the group in question has no current partnership with the Olympians.
Apart from the Ricard and Pastis 51 brands, Pernod Ricard brings together no fewer than 240 brands, including 17 in the world Top 100. These include Mumm and Perrier-Jouët champagnes, Malibu, Suze and Jameson and Ballantine’s whiskeys, Havana Club rum and Absolut vodka.
Written by:
Manu Tournoux is a passionate and knowledgeable football enthusiast with a special focus on French football. Born and raised in France, Manu discovered his love for the beautiful game at a young age and developed a deep understanding of the ins and outs of "Le Championnat." His French roots and extensive experience in football journalism have made him an invaluable asset to the French Football Weekly team.
 
 As an author for the website, Manu's expertise includes not only in-depth analysis of Ligue 1 and Ligue 2 matches but also insightful profiles of up-and-coming talents, detailed transfer news, and engaging coverage of the French national team. His captivating writing style and undeniable passion for the game have earned him a loyal following among our readers.
 
 When he's not crafting engaging articles for French Football Weekly, Manu enjoys attending live matches whenever he can, exploring football culture in various French cities, and engaging in spirited debates with fellow fans. Feel free to follow Manu on Twitter and interact with him as he shares his expert opinions, insights, and love for French football.
