ARTICLE AD
Elmo and Roger Federer are teaming up for a new commercial! The 43-year-old Swiss tennis star and the beloved Sesame Street character starred in On‘s new commercial that aired during the 2025 Super Bowl on Sunday (February 9). In the spot, Elmo is confused by the letters on Roger‘s On sneakers: “Mr. Federer, why does it say Q and C on your shoes?” Keep reading to find out more…“That’s an O and N for On,” Roger explains. “Well, you know, Elmo knows his alphabet, and that’s definitely a ‘Q’ and ‘C,’” Elmo responds and Roger says, “Trust me, Elmo, it’s On.” Still not convinced, Elmo says, “Elmo loves you, Mr. Roger Federer. Even if you don’t know your alphabet yet.” Watch all of the commercials airing during the Super Bowl right here!