Pam Levine Joining Netflix As VP U.S. & Canada Marketing & Publicity

EXCLUSIVE: Pam Levine, who recently exited Disney Branded Television and National Geographic as Head of Marketing, is heading over to Netflix as VP, UCAN Marketing & Publicity. This executive move, I understand, was always in the works despite the reports recently that Levine’s exit at Disney was part of a re-org.

Levine will oversee all publicity and marketing for U.S. and Canada film and series. Levine will report to Marian Lee, CMO of Netflix.

An internal memo is imminent over at the streamer, I’m hearing.

Levine’s big campaigns at Disney Branded Television included Percy Jackson & the Olympians, The Descendants series, Wizards Beyond Waverly Place — which was Disney’s most watched series premiere on teh streamer, hit anthology series Goosebumps, Marvel’s Spidey and Amazing Friends, and Superkitties, the No. 1 new preschool property last year in addition to NatGeo’s Sugarcane and David Blaine: Do Not Attempt.

Levine, a former 20th Century Fox and HBO marketing chief, joined Disney General Entertainment back in June 2022. In this role, Levine led an integrated internal agency that spans brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting content created for Disney+, as well as the Disney-and National Geographic-branded linear networks.

Levine joined Disney in 2022 from the VC-backed tech company BookClub.com, where she was chief marketing officer. Before that, she served as president of Worldwide Theatrical Marketing at Twentieth Century Fox Film, leading campaigns for award-winning box office hits including “Hidden Figures,” “Logan,” “Murder on the Orient Express,” “The Greatest Showman, “Deadpool 2” and “Bohemian Rhapsody.”

Prior to that, Levine was chief marketing officer at HBO, where she oversaw all marketing for HBO and Cinemax, including strategy, advertising; social and digital marketing; and licensing, merchandising and e-commerce. Her team drove cultural and ratings success for series including “Game of Thrones,” “True Detective,” “Girls,” “Silicon Valley” and “Last Week Tonight with John Oliver.” Levine also played a key role in HBO’s digital evolution, including HBO.com, HBOGO, and  HBONOW. She also established HBO’s first multicultural marketing division.

Levine previously held senior roles at Twentieth Century Fox Film, including co-president of Domestic Film Marketing, where she helped launch blockbuster franchises including “X-Men,” “Ice Age” and “Night at the Museum”; and delivered breakthrough campaigns for movies as diverse as “The Devil Wears Prada,” “Alvin and The Chipmunks,” “The Simpsons Movie” and “Avatar.”

The executive holds a Bachelor of Arts in psychology from Boston University.