10 months ago
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Pamela Anderson acquired skincare brand Sonsie.Sonsie Skin
Pamela Anderson knows a thing or two about embracing the skin you’re in.
The 56-year-old star practically broke the internet at Paris Fashion Week last October by going entirely makeup-free, months before showing off her bare complexion again in a Proenza Schouler ad campaign.
And now, the “Baywatch” beauty is diving into the skincare market, announcing on Monday that she’s acquired vegan and cruelty-free company Sonsie with sons Brandon and Dylan.
“It’s been quite the journey,” she told WWD of the partnership. “I’m so glad it’s finally here.”
The brand currently sells three products designed to make up a minimalist routine: the Multi Moisture Mask ($48) and Super Serum ($64) for skin and the Basic Balm ($22) for hydrated lips.
Sonsie Skin
“The mask is something that I’m wearing all the time … I wear it as my makeup,” she added to the outlet. “And the serum is really luxurious.”
While she’s been using Sonsie’s wares for six months, Anderson said she’s been approached about entering the beauty space for decades — but was waiting for the right partner.
“I’m glad I kind of held out this long and really found the right connection,” she said. “The stars aligned.”
The star showed off her glowing, makeup-free face at several high-fashion events last year. GC Images
As for what’s next? The star teased she’s working on her own “secret weapon” products, set to launch soon.
“I think that it’s always been part of my journey to challenge beauty,” she explained in a chat with Vogue.
“That’s what I like about Sonsie,” she added. “It’s not false promises, it’s self-acceptance of yourself and where you are in this moment. Not beating yourself up about something, but just feeling a little more free.”
