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5 months ago
30 ARTICLE AD
This summer, PSG lost Neymar and Lionel Messi. Two behemoths, two football legends, but also two players with great marketing value. The Brazilian and the Argentinian sold a lot of jerseys and attracted crowds at the Parc des Princes. This season, other players are on the rise. And in particular Lee Kang-In who continues to liquidate stocks according to Mundo Deportivo. The 23-year-old Korean is the player who sells the most jerseys on PSG's online platforms. All derivative products are even affected by this craze.
Since his arrival this summer, Lee Kang-In has attracted his compatriots to the stadium with, this season, a +20% increase in South Korean supporters during PSG matches and a +300% increase for the Stadium Tour. The South Korean is ahead of two French players in the sale of jerseys online, since it is Kylian Mbappé and Warren Zaire-Emery who complete the podium. The captain of the French team is, however, the one who concentrates the most sales in physical stores.
Find the entire 2023-24 PSG collection on the Foot.Fr store
Written by:
Manu Tournoux is a passionate and knowledgeable football enthusiast with a special focus on French football. Born and raised in France, Manu discovered his love for the beautiful game at a young age and developed a deep understanding of the ins and outs of "Le Championnat." His French roots and extensive experience in football journalism have made him an invaluable asset to the French Football Weekly team.
 
 As an author for the website, Manu's expertise includes not only in-depth analysis of Ligue 1 and Ligue 2 matches but also insightful profiles of up-and-coming talents, detailed transfer news, and engaging coverage of the French national team. His captivating writing style and undeniable passion for the game have earned him a loyal following among our readers.
 
 When he's not crafting engaging articles for French Football Weekly, Manu enjoys attending live matches whenever he can, exploring football culture in various French cities, and engaging in spirited debates with fellow fans. Feel free to follow Manu on Twitter and interact with him as he shares his expert opinions, insights, and love for French football.
